Essays about: "collaboration strategic alliance"

Showing result 1 - 5 of 17 essays containing the words collaboration strategic alliance.

  1. 1. How can an organization with B2B experience enter a new market utilizing an B2C e-commerce strategy instead? : A case study of a fragrance company

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Aamna Minhas; Sanna Emilsson; [2022]
    Keywords : E-commerce; business-to-business B2B ; business-to-consumer B2C ; Fragrance; Entry mode strategy; Internationalization.;

    Abstract : Globalization and the rapid growth of online-transaction through e-commerce platforms is increasing at a fast pace, not to mention the acceleration during and after the pandemic of Covid-19. The purpose with this qualitative case study of a company operating in the fragrance industry is to give a better understanding of how a company successfully succeeded in internationalizing by utilizing a B2B e-commerce strategy, and how the same company can change strategy to utilize B2C e-commerce to enter a new market which in this case are Sweden. READ MORE

  3. 2. Structural Challenges of Strategic Alliances throughout the Value Chain : A Case Study of the Lead Engineering Concept at the TRATON Group

    University essay from Uppsala universitet/Industriell teknik

    Author : Leopold Meindl; [2020]
    Keywords : Inter-organizational collaboration; Strategic alliances; Relational view; Commercial vehicle industry;

    Abstract : During the last two decades, strategic alliances have gained importance across many industries. This also applies the alliance of MAN and Scania as part of the TRATON Group operating in the commercial vehicle industry. READ MORE

  4. 3. Research on Chinese Millennial Consumers’ Perception of Co-branded Fashion Collections

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Huashuai Yang; Yusi Zhang; Zijie Zhou; [2020]
    Keywords : Co-branding; Fashion Industry; Chinese Millennial Consumers;

    Abstract : Background: In fashion market, with the emergence of new brands and changing customer preference in style, competition is fierce nowadays. Brand is an intangible asset that fashion brands build and leverage to secure market position and customer loyalty, which leads to a competitive advantage. READ MORE

  5. 4. The quest to cut through the noise: Exploring the rationale of Artist - Record Label Collaboration in a transformed industry

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Nellie Bössa; Linda Lehto; [2019]
    Keywords : Creative Industry Organizations; Strategic alliances; Complementary assets; Governance mechanisms; Music industry;

    Abstract : Since its inception, the music industry has been characterized by collaboration between artists and record labels, i.e. strategic alliances. With the emergence of digitalization, the conditions for this collaboration have changed, the option to produce and publish music independently inducing an explosion of independent artists. READ MORE

  6. 5. Co-creation as a Market Entry Strategy : Key areas to consider when entering a market by co-creating digital HR-tools

    University essay from KTH/Industriell Marknadsföring och Entreprenörskap

    Author : Linnea Ahlgren; Ahlstrand Rebecca; [2017]
    Keywords : Market entry strategy; co-creation; human resources; human resource management; network approach; strategic alliance; early stage company; business strategy; product development; digitalization; Marknadsinträdesstrategi; co-creation; personalfrågor; personalavdelning; network approach; strategisk allians; nyföretagande; affärsstrategi; produktutveckling;

    Abstract : Due to digitalization, companies face a wide range of opportunities and challenges when it comes to attracting, recruiting and retaining talents. To meet these, companies need to present and achieve originality regarding values and corporate culture. One possible solution to this may be customized Human Resource tools. READ MORE