Essays about: "combination strategy companies"

Showing result 1 - 5 of 90 essays containing the words combination strategy companies.

  1. 1. Money Making Characteristics of an Influencer : An explanatory study of the relationship of influencers’ characteristics on consumers’ purchase intentions

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Amanda Nygren; Evelina Kindvall; [2019]
    Keywords : Attractiveness of an influencer; authenticity of an influencer; influencer characteristics; influencer marketing; influencers; purchase intentions; social media; trustworthiness on an influencer.;

    Abstract : Background: Influencer marketing is a rather new marketing strategy where companies use influencers to promote their products and services on their own social media platforms. Previous studies have shown that companies use influencer marketing for creating purchase intentions for the consumer, whereas other studies have indicated three different characteristics of an influencer, authenticity, attractiveness and trustworthiness, that are important to possess in order to be able to influence its followers, which is why this study wanted to do a combination of these types of studies. READ MORE

  2. 2. Corporate Social Responsibility from Employee Perspective - The Influencing Factors and Strategic Implications of Employee Perception

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Viivi Griinari; Đorđe Tasić; [2019]
    Keywords : corporate social responsibility; employee engagement; CSR strategy; CSR communication; employee perception; Business and Economics;

    Abstract : Growing global challenges such as poverty and climate change push companies to find new ways to tackle these issues and consequently, Corporate Social Responsibility (CSR) has become an indispensable priority for business leaders. Furthermore, a correlation between CSR and employee engagement has been identified, and as employees are often considered as one of the most important stakeholders, companies are increasingly utilizing CSR as a tool to strengthen employee engagement. READ MORE

  3. 3. När praktiken möter strategin : en beskrivning av grönsaksodlares handlingsutrymme i relation till Sveriges livsmedelsstrategi

    University essay from SLU/Dept. of Urban and Rural Development

    Author : Kerstin Magnusson; [2019]
    Keywords : grönsaksodling; grönsaksodlare; strukturella faktorer; handlingsutrymme; livsmedelsstrategi;

    Abstract : I detta arbete möter grönsaksodlares praktiska erfarenheter den svenska livsmedelsstrategins mål om en ökad inhemsk livsmedelsproduktion. Livsmedelsstrategin anger regeringens vision om den svenska livsmedelsproduktionens utveckling. READ MORE

  4. 4. KPI Management within an IT Consultancy Firm: A Single Case Study about Business Control at PdB

    University essay from Göteborgs universitet/Graduate School

    Author : Jessica Evebring; Viktor Paulsson; [2018-08-01]
    Keywords : IT Consultancy Firms; Business Control; Balanced Scorecard; Performance Indicators; KPIs; Benchmarking; Service and Knowledge Companies;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE

  5. 5. Management Accounting development in small companies - A study of four Swedish businesses

    University essay from Göteborgs universitet/Graduate School

    Author : Victor Lindman; Isabella Sexton; [2018-07-05]
    Keywords : Management Accounting; Small and Medium-sized Enterprises; Social Constructionism theory; Contingency theory; Emic and Etic perspective;

    Abstract : MSc in Accounting.... READ MORE