Essays about: "commenters"
Showing result 1 - 5 of 10 essays containing the word commenters.
-
1. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapAbstract : Background: The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE
-
2. “I am the problem, it’s me” : A Netnographic Analysis of ‘Swiftie’ Prosumers on YouTube Shorts
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : The popularity of Taylor Swift has been growing rapidly on social media after the release of her ‘Midnights’ album on 21 October 2022. The lead single of the album, ‘Anti- Hero’ and the ‘Anti-Hero Challenge’ initiated by the singer inspired 17 thousand fans (Swifties) to share their own anti-heroic stories inspired by the song. READ MORE
-
3. Chaos or Clarity: A Corpus-Assisted Analysis of Top Comments on Jordan Peterson's Controversial YouTube Videos
University essay from Linnéuniversitetet/Institutionen för språk (SPR)Abstract : This thesis endeavors to make sense of how Jordan Peterson, a highly controversial public figure—who is rapidly becoming academia’s equivalent to a rock star—is perceived by his online audience. To that end, the study adopts an analytical approach while integrating several theoretical frameworks, including the concept of echo chambers. READ MORE
-
4. Readers, there's a lesbian in my book! : An exploration of the lesbianliterature mediating possibilitiesof BookTube
University essay from Umeå universitet/Sociologiska institutionenAbstract : In this thesis I look at five YouTube videos recommending lesbian literature within the YouTube sub community known as BookTube, with the purpose of exploring how BookTube creators mediate lesbian literature and stimulate a reading desire among lesbian readers through their recommendation videos. Using a deductive content analysis, I analysed the BookTube videos to gain an understanding of why and how the video creators recommend lesbian literature to their viewers. READ MORE
-
5. Connectivity in Action: Activist Comments as Evidence of a Pan-European Public Sphere on Social Media. A Case Study of the European Commission’s Instagram Page
University essay from Lunds universitet/EuropastudierAbstract : The features of social media platforms not only enable the communication between citizens and political actors or institutions, in the form of comments, but also help in magnifying citizens’ voices and opinions and facilitating mass mobilization or political protests. The European Union institutions seem to understand the capacity of social media as a locus for citizen engagement, be it activism or deliberation, and have thus developed a strong presence across platforms. READ MORE