Essays about: "commercial and advertising thesis"

Showing result 1 - 5 of 29 essays containing the words commercial and advertising thesis.

  1. 1. Gillette ‘We believe: the best men can be’ – the advertisement that shaved itself off the market.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Merel Cheng; Lisa Frommann; [2023]
    Keywords : Gillette; advertising; advertisement; marketing; brand; gender; masculinity; backlash;

    Abstract : Background:  The 2019 Gillette advertisement ‘We believe: the best men can be’ was released when the #MeToo movement was gaining momentum. The commercial addressed conventional ideas of masculinity and received a lot of public criticism for its message. READ MORE

  3. 2. Addressing financial gender (in)equality with advertisements - A no or a go? : A qualitative study on how the commercial bank DNB's use of femvertising influences female consumers and their image of the brand

    University essay from Umeå universitet/Företagsekonomi

    Author : Elvira Nordin; Elin Nygren; [2022]
    Keywords : Femvertising; Femwashing; Advertising; Financial Gender Equality; Brand Image; Brand Activism; CSR;

    Abstract : Whilst gender equality has moved forward in recent years in Scandinavian countries like Norway and Sweden, there are still significant financial gaps between the genders. According to several scholars, women tend to invest less than men, which leads to consequences such as women having less financial capital wealth and lower pensions. READ MORE

  4. 3. Democratic participation on digital conditions : communication challenges and opportunities for collective action organizations

    University essay from Umeå universitet/Institutionen för kultur- och medievetenskaper

    Author : Maja Rintala; [2021]
    Keywords : Collective action organization; collective action; affordance; communicative action; democracy; digital communication; communication technology;

    Abstract : This thesis examines how communication technology is used for creating a democratic and committed participation within collective action organizations (CAOs). This is achieved by illuminating how organizations' structure and culture relate to their communication. READ MORE

  5. 4. Native Advertising - Don't Mislead Don't Misread : A Research of Brand Disclosure Effect on Consumers’ Native Ad Recognition Ability

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Julia Fagerström; Elin Hultin; [2020]
    Keywords : Native Advertising; Brand Disclosure; Ad Disclosure; Eye-tracking; Ad Recognition Ability; Ad Recognition;

    Abstract : Background: Online marketing tactics designed to have a minimized impact on consumer experience have emerged recently whereas native advertising is one concept. Native advertising is an approach designed to decrease interruptions in consumers’ online experience by matching the form and functions of the platform in which the advertisement appears. READ MORE

  6. 5. The implicit and explicit memory of static and interactive objects in virtual reality

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Petra Olsson; [2019]
    Keywords : Virtual Reality; Implicit memory; Explicit memory; Advertising; ;

    Abstract : Virtual reality applications are developing fast and break new grounds every day in new industries. In today's market, most of the virtual reality projects are funded by venture capitalists and are yet to produce any revenue. READ MORE