Essays about: "commercialization strategies"

Showing result 1 - 5 of 23 essays containing the words commercialization strategies.

1. 1. Sports and Business in a Swedish Football Club A case study on Örebro SK

   University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

   Author : Gabriel Bekassy Fritzson; Clara Bascuas; [2024]
   Keywords : Institutional logics; Football; PMS; Compromising; ; Commercialization;

   Abstract : One must not forget that we are working with people, we cannot simply purchase a more powerful engine. The quote from an employee in our case organization emphasizes the human aspect in football operations, cautioning against the belief that acquiring superior resources guarantees better performance. READ MORE

3. 2. Managing Innovation in Knowledge-Intensive SMEs: A Multiple Case Study of Balancing Exploration and Exploitation

   University essay from Göteborgs universitet/Graduate School

   Author : Anders Persson; Filip Mannefred; [2023-07-20]
   Keywords : Ambidexterity; Innovation management; Innovation Strategy; Innovation Processes; Knowledge-Intensive firms; SMEs;

   Abstract : Managing the innovation processes and strategies is a common challenge for companies due to the complexity and difficulties of creating processes that favor exploitation and exploration, and not limiting the capabilities to one or the other. Being able to have a split focus and balancing these capabilities constitutes a paradox since stability and predictability are associated with exploitation, and since risk and unpredictability are associated with exploration. READ MORE

4. 3. Capturing the XR Market: Examining Strategies to Reach the Broader Market - An exploratory study of commercialization of XR enabled by 5G

   University essay from Lunds universitet/Produktionsekonomi

   Author : Terese Hilmersson; Ebba Lindström; [2023]
   Keywords : XR technologies; HMD; B2C commercialization; value capturing; revenue models; ecosystem mapping; adoption network; high- tech innovations; Technology and Engineering;

   Abstract : Living to some extent in a partly or fully virtual reality is a scenario that may not be as far in the future as many may think, and the development of technologies that enable this is fully underway. This thesis investigates the commercialization of extended reality (XR) technologies in the consumer market and what may facilitate and hinder this commercialization. READ MORE

5. 4. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

   University essay from Lunds universitet/Produktionsekonomi

   Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
   Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

   Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

6. 5. Propelling the Commercialization of ‘Novel Cements’: An investigation of demand-side factors to accelerate decarbonizing technologies within the cement industry

   University essay from Lunds universitet/Internationella miljöinstitutet

   Author : Elizabeth McNamee; [2020]
   Keywords : cement; concrete; decarbonizing technologies; novel alternative green cements concretes; demand-side; Earth and Environmental Sciences;

   Abstract : Accounting for approximately 8% of global CO2 emissions, the cement industry is one of the greatest contributors to climate change, despite the lack of focus on this sector in popular discourse. Deep cuts in this sector are challenging to achieve due to necessitated alteration of material components and formulation of the traditional product in addressing non-energy related ‘process emissions’. READ MORE