Essays about: "commitment-trust theory"

Showing result 1 - 5 of 8 essays containing the words commitment-trust theory.

  1. 1. The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Felicia Do; Théo Caplet; [2021]
    Keywords : Online Brand Community; Brand Experience; Brand Relationship; Purchase Intention; Brand Trust; Brand Attachment; Brand Commitment; Business and Economics;

    Abstract : Thesis Purpose: To better understand the influence that brand experience in Online Brand Communities (OBCs) has on purchase intention while clarifying the underlying mechanism of such relationship through brand relationship constructs. Moreover, to discover if there is a difference between consumer-run and company-managed OBCs in terms of brand experience. READ MORE

  2. 2. Cultural Intelligence (CQ) : Framing the Effectiveness of Leader-Follower Relationship

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Mohamed Elziadi; Fatin Qassis; [2020]
    Keywords : ;

    Abstract : Since the world moved into the 21st century and we are competing in a global marketplace, a growing number of organizations have become multinational. Leadership today is a multicultural challenge. Thus, the organizational context requires leaders who are capable of managing the diversity of employees. READ MORE

  3. 3. Why we trust What we trust

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Sofi Hagander; Hampus Harrysson; [2020]
    Keywords : Brand Trust; Financial Services; Non-traditional Advertising; Consumption Values; Generation X and Y; Business and Economics;

    Abstract : Title: Why we trust What we trust Seminar date: 2020-06-04 Course: BUSN39 Degree project in Global Marketing, 15 credits Authors: Sofi Hagander & Hampus Harrysson Supervisor: Veronika Tarnovskaya Keywords: Brand Trust, Financial Services, Non-traditional Advertising, Consumption Values, Generation X and Y Thesis purpose: Aims to enrich the understanding of how non-traditional advertising in financial services affects consumers' brand trust and if this perception differs between the generational cohorts X and Y. Methodology: This study is based on a philosophy of social constructionism. READ MORE

  4. 4. Establishing and Developing B2B Partnerships in Healthcare Services Industry: A case study of a Swedish healthcare provider

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Yulun Zhang; Elzbieta Kiziukiewicz; [2017]
    Keywords : relationship marketing; healthcare services; healthcare marketing; Sweden; Skåne Care; Swecare; University Hospital in Lund and Malmö; network theory; commitment-trust theory; qualitative methods; Business and Economics;

    Abstract : This study’s purpose is to find out in what ways do healthcare providers in Sweden establish their B2B partnerships. This study seeks understanding of the practical deployment of relationship marketing as a process. To fulfill this purpose, in this study two theories are used – network theory and commitment-trust theory. READ MORE

  5. 5. Strategic Partnership in the Swedish Marine Industry : - A case study of Ryds

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Helena Hedlund; Anna Blume; [2016]
    Keywords : Strategic Partnership; Partnership; Alliance; Competitive Advantage; Relational Marketing; bonds; Commitment; Trust;

    Abstract : Purpose: The purpose of this study is to describe the structure of a relationship between a dealer and its manufacturer in the Swedish marine industry from a strategic partnership perspective.   Design/methodology/approach: The research method is based on a deductive quantitative approach. READ MORE