Essays about: "commitment-trust theory"

Showing result 1 - 5 of 9 essays containing the words commitment-trust theory.

1. 1. Navigating the Growth Paradox in an Incumbent Business Context : Managerial Implications from a Degrowth Perspective

   University essay from Umeå universitet/Företagsekonomi

   Author : Sabrina Dietrichs; Gitte Thorsén; [2023]
   Keywords : Degrowth; Degrowth Frameworks; Growth Paradigm; Growth Paradox; Organizational Paradox Theory; Managerial Paradox Response; Post-Growth Economy;

   Abstract : Our study investigates how the organizational growth paradox is perceived and managed by incumbent firms from a degrowth perspective. There is a growing critique against the growth paradigm, an increasing support for its abandonment. Scholars are calling for a paradigm shift towards a post-growth economy. READ MORE

3. 2. The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Felicia Do; Théo Caplet; [2021]
   Keywords : Online Brand Community; Brand Experience; Brand Relationship; Purchase Intention; Brand Trust; Brand Attachment; Brand Commitment; Business and Economics;

   Abstract : Thesis Purpose: To better understand the influence that brand experience in Online Brand Communities (OBCs) has on purchase intention while clarifying the underlying mechanism of such relationship through brand relationship constructs. Moreover, to discover if there is a difference between consumer-run and company-managed OBCs in terms of brand experience. READ MORE

4. 3. Cultural Intelligence (CQ) : Framing the Effectiveness of Leader-Follower Relationship

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Mohamed Elziadi; Fatin Qassis; [2020]
   Keywords : ;

   Abstract : Since the world moved into the 21st century and we are competing in a global marketplace, a growing number of organizations have become multinational. Leadership today is a multicultural challenge. Thus, the organizational context requires leaders who are capable of managing the diversity of employees. READ MORE

5. 4. Why we trust What we trust

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sofi Hagander; Hampus Harrysson; [2020]
   Keywords : Brand Trust; Financial Services; Non-traditional Advertising; Consumption Values; Generation X and Y; Business and Economics;

   Abstract : Title: Why we trust What we trust Seminar date: 2020-06-04 Course: BUSN39 Degree project in Global Marketing, 15 credits Authors: Sofi Hagander & Hampus Harrysson Supervisor: Veronika Tarnovskaya Keywords: Brand Trust, Financial Services, Non-traditional Advertising, Consumption Values, Generation X and Y Thesis purpose: Aims to enrich the understanding of how non-traditional advertising in financial services affects consumers' brand trust and if this perception differs between the generational cohorts X and Y. Methodology: This study is based on a philosophy of social constructionism. READ MORE

6. 5. Establishing and Developing B2B Partnerships in Healthcare Services Industry: A case study of a Swedish healthcare provider

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Yulun Zhang; Elzbieta Kiziukiewicz; [2017]
   Keywords : relationship marketing; healthcare services; healthcare marketing; Sweden; Skåne Care; Swecare; University Hospital in Lund and Malmö; network theory; commitment-trust theory; qualitative methods; Business and Economics;

   Abstract : This study’s purpose is to find out in what ways do healthcare providers in Sweden establish their B2B partnerships. This study seeks understanding of the practical deployment of relationship marketing as a process. To fulfill this purpose, in this study two theories are used – network theory and commitment-trust theory. READ MORE