Essays about: "commodification of culture"

Showing result 1 - 5 of 26 essays containing the words commodification of culture.

1. 1. “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Nazerath Sithara Novak; Josephine Hannah Palmeholt-Letchumanan; [2023]
   Keywords : Business and Economics;

   Abstract : This thesis examines how consumers perceive race representation by iconic brands, aiming to bridge the knowledge gap in the areas of cultural branding, consumer culture, and ethics withi sustainability. Currently, there is limited research on the intersection of cultural branding and ethics within sustainability, particularly regarding racial representation. READ MORE

3. 2. Going To Bed Now: Dissociation Feminism and Implicit Critique in My Year of Rest and Relaxation

   University essay from Stockholms universitet/Engelska institutionen

   Author : Jonathan Bäckström; [2023]
   Keywords : Docile body; The Culture Industry; Dissociation Feminism; Femcel; Sedation; My Year of Rest and Relaxation; Ottessa Moshfegh;

   Abstract : The purpose of this essay is to examine how the novel My Year of Rest and Relaxation (2018 / 2019) by Ottessa Moshfegh, through the lens of dissociative feminism, can be interpreted as a critique regarding commodification of the body. To explore this claim, I discuss the protagonist’s dissociative feminist behaviour in contrast to her friend Reva’s femcel-behaviour. READ MORE

4. 3. The Femme Fatale: An Analysis of the Archetype’s Remediation From Visual Arts to TikTok

   University essay from Uppsala universitet/Institutionen för informatik och media

   Author : Elias Wilmenius Hillman; Rebecka Linde Wåhlberg; [2023]
   Keywords : Femme Fatale; Remediation; TikTok; Visual Arts; Archetypes; Male Gaze; Performativity;

   Abstract : The purpose of this essay is to investigate how cultural symbols are influenced during their remediation to social media platforms. As a case to explore this, this study delves into an examination of the remediation of the Femme Fatale archetype from the visual art tradition to the social media platform TikTok. READ MORE

5. 4. “Are you Danish enough to be in a beer commercial?” : a selective analysis of representation and national branding in Danish beer advertising, 1980-2020

   University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

   Author : Bjarke Røn Knudsen; [2022]
   Keywords : national branding; brand culture; cultural citizenship; alcohol; beer; brand loyalty; cultural capital; cultural representation; alibi marketing; print advertising; qualitative content analysis; brand recognition; media authenticity; brand authenticity; media resistance; brand resistance; involuntary reception; jaded knowing; exoticism; commodification; semiotics; Social Sciences;

   Abstract : When brands like Carlsberg or Royal draw upon the national brand of Denmark, they not only run the risk of reception resistance, but also of challenges to their claims of cultural legitimacy from the same consumer public they hope to entice, be it domestic or international. Through qualitative content analysis of a sample comprising mainly of print media collected from domestic sources, the author investigated the representation of and references to Danish cultural citizenship and national branding in a representative selection of beer advertisements from the Carlsberg and Royal Unibrew corporations, dating from 1980-2020. READ MORE

6. 5. Cultural sustainability and resilience in the context of tourism : A case study of Hue, Vietnam

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Thi Hong Lam Nguyen; [2021]
   Keywords : cultural heritage; tourism; intangibility; authenticity; sustainability; resilience;

   Abstract : Cultural heritage confronts the notion of change, both in the development process and in the tourism context. In the tourism context, as being used as a unique selling point, it is unavoidable that cultural heritage facing commercialisation and commodification, or even vulgarisation due to being forced to change to meet the market demand and tourists’ expectations. READ MORE