Essays about: "commodity activism"

Found 5 essays containing the words commodity activism.

  1. 1. Not a Brand but a Voice : The Advertising and Activism of Oatly in Germany

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Luisa Falkenstein; [2020]
    Keywords : Advertising; Commodity Activism; Social Semiotics; Multimodal Discourse Analysis; Oatly;

    Abstract : When describing the company’s ethos and brand, the creative director of Swedish oat drink producer Oatly, John Schoolcraft, routinely declares the company’s intention to be not a brand, but a voice. As popular activist causes become utilized by companies and commodified for advertising use, identifying the ways in which communication is used to create meaning becomes a relevant skill. READ MORE

  3. 2. #Makesmthng – consume less, make more : political consumption and sustainable lifestyle on Instagram, a case study of a Greenpeace campaign

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap

    Author : Ronja Wutzler; [2019]
    Keywords : political consumption; political participation; online activism; Greenpeace; commodity activism; sustainable consumption; environmental communication; Instagram; social media analysis; multimodal analysis; slacktivism; Social Sciences;

    Abstract : Buying less and making instead - through upcycling, creating and repairing things - is the motto of the Instagram account make smthng, a Greenpeace campaign focussing on political consumption to deal with the environmental crisis we are in today. With climate change being one of the most pressing issues of our time, finding effective ways of communicating a more sustainable lifestyle is a very important research area in media and communication studies. READ MORE

  4. 3. Changing the World through Consumption : The Contradictions of Political Engagement in the Case of Oatly

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Alexandra Mccrow-Young; [2016]
    Keywords : commodity activism; political engagement; online activism; political consumption; Oatly; Sweden; vegan movement; environmental movement; Social Sciences;

    Abstract : In 2014, Swedish oat milk producer Oatly was sued by the dairy lobby LRF Mjölk for their use of marketing slogans such as “It’s like milk, but made for humans” which the dairy lobby claimed painted cow’s milk negatively. Dubbed the “milk wars”, the dispute sparked an intense debate over the political and environmental impacts of dairy production up until and beyond the court’s decision in November 2015. READ MORE

  5. 4. The Ambivalence of #Femvertising : Exploring the meeting between feminism and advertising through the audience lens

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Lisa Dahlbeck Jalakas; [2016]
    Keywords : Femvertising; feminist advertising; commodity feminism; Dove; Always; Barbie; Verizon; brand activism; empowerment; audience engagement; ambivalence; political resource; marketing; Social Sciences;

    Abstract : This thesis explores the relationship between feminism and advertising from the individual woman's perspective. In-depth qualitative interviews with fourteen Swedish women have been conducted, in which a number of feminist advertisement videos have been viewed and discussed. READ MORE

  6. 5. The “Special” Minority: Western aid and LGBTI-activism in Kisumu, Kenya.

    University essay from Lunds universitet/Avdelningen för etnologi

    Author : Sofia Nyrell; [2015]
    Keywords : reflexive ethnography; human rights; Western aid; cultural relativism; queer theory; African LGBTI-activism; non governmental organizations; mänskliga rättigheter; reflexiv etnografi; bidrag; kulturrelativism; queerteori; Afrikansk HBTQ-aktivism; NGOs; MACA; Cultural Sciences;

    Abstract : I denna uppsats används reflexiva etnografiska metoder för att problematisera relationen mellan bidrag från Väst, den Kenyanska samhälleliga kontexten och HBTQ-organisationer. Ett queerteoretisk, intersektionellt perspektiv används för att undersöka ämnen som bidrag, bidragskrav, mänskliga rättigheter och kulturrelativism för att förstå hur bidrag från Västerländska institutioner som NGOs och myndigheter påverkar arbetet som görs av HBTQ-rättsaktivister i Kisumu, Kenya. READ MORE