Essays about: "communication campaign theory"

Showing result 1 - 5 of 39 essays containing the words communication campaign theory.

  1. 1. Long, Long Time : An Examination of Identity and Status Connected to Scenography in the Tv-Series The Last of Us (2023)

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Anton Jonsson; [2023]
    Keywords : Kvalitativ visuell analys; representation; The Last of Us; Bourdieu; kapital; post-apokalyps; zombie; scenografi; identitet; status; medborgarförslag; illustration; kollage; kampanj; ungdomar; inflytande; demokrati; Malmö Stad; framtidstro;

    Abstract : This study examines cinematic storytelling by looking at screenshots from episode three of the tv-series The Last of Us (2023). The purpose is to illustrate how scenography in the chosen material can represent meaningful concepts about the main character's identity and statues. READ MORE

  3. 2. Perceptions and Challenges of Online marketing Professionals : Online marketing Professionals’ Perceptions of Challenges in the online campaign optimization process. A Qualitative Study

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Maria-Izabela Fieraru; Laura Tímea Kremeny; [2023]
    Keywords : online marketing campaigns; marketers’ perceptions; optimization process; challenges; the theory of planned behavior;

    Abstract : Online marketing professionals' perceptions about the challenges have got huge importance on marketing campaigns and conversion rates. Online marketing professionals' effective digital marketing strategies are crucial for businesses and clients to grow. READ MORE

  4. 3. To What Extent did Social Media and Communication Strategies Help Victims of Domestic Violence During the COVID-19 Lockdown in Thailand? : A Case Study of the "Stop Violence Against Women Campaign"

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Felicia Andersson; [2023]
    Keywords : ;

    Abstract : In the midst of the formidable challenges imposed by the COVID-19 lockdown, the "Stop Violence Against Women" campaign emerged as a resilient and proactive response, harnessing the influential capabilities of social media and strategic communication to combat the pervasive issue of gender-based violence in Thailand. This comprehensive study, deeply rooted in the realms of public sphere theory, development theory, and digital activism, explores the multifaceted dimensions of the campaign's profound impact. READ MORE

  5. 4. The Emotional Side of Strategic Communication: A Narrative Analysis of Brand Activist Campaigns and the Young Public's Emotional Response

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alice Svärdhagen; Anna Elísabet Sölvadóttir; [2023]
    Keywords : Emotions; Brand Communication; Storytelling; Brand Activism; Public; Social Sciences;

    Abstract : This thesis analyzes how the young public feels about communication efforts that seek to emotionally appeal to them, by investigating the example of brand activist campaigns. By applying narrative theory, the study examines how these campaigns are structured to evoke emotions and how the young public emotionally responds to them. READ MORE

  6. 5. Ethnic Sentiments

    University essay from Lunds universitet/Graduate School

    Author : Akinbolaji Wiwoloku; [2022]
    Keywords : Ethnicity; voting behavior; Multicultural society; Election and Nigeria; Social Sciences;

    Abstract : Voting behavior influences the electoral process and voting pattern in every democratic government. When it especially pertains to any multicultural society there is often this global applicability of similar tendency to have similar historical reality when it comes to voting behavior. READ MORE