Essays about: "communication campaigns"
Showing result 1 - 5 of 135 essays containing the words communication campaigns.
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1. Agents of Peace or Tension: Analysing Political Elites’ Electoral Rhetoric : A Qualitative Analysis of Campaign Rhetoric in the 2023 Nigerian Presidential Election
University essay from Uppsala universitet/Statsvetenskapliga institutionenAbstract : How do some political elites, in unstable democracies with communal divisions, use ethnic, religious, and tribal affiliations for a rhetoric of polarisation and/or reconciliation when running for office? This thesis applies a framing analysis to explore how political elites employ these affiliations in speech acts, mainly political rallies, to construct narratives of polarisation and reconciliation during election campaigns. The theoretical framework is constructed by previous research on “Big Men” politics and the rhetoric used by ex-combatants turned politicians within a context embossed with electoral violence and division. READ MORE
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2. FOREIGN WAR,LOCAL WIN? : The invasion of Ukraine through the lens of onlinepolitical campaigns in the Czech Republic
University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapAbstract : In 2022, Russia started a full-scale invasion of Ukraine. This act had created turmoil outside of Ukraine’s border and politicians around the globe took this as a chance to promote themselves and their values. This thesis follows how was the war used in the Czech Republic during Senatorial, Municipal, and Presidential campaigns. READ MORE
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3. Beyond the Target Market : Investigating the Impact of Brand Activism on Brand Authenticity and Attitude in Non-Targeted Markets
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : Nowadays, people around the world are connected through social networks. This hyperconnectivity implies that companies need to think about the perceptions and opinions of consumers who were not directly targeted by a campaign. READ MORE
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4. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement. Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE
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5. The Role Of Leaders In Integrating Diversity And Inclusion Within An Organization : A qualitative study on the organizational level from a Swedish Perspective
University essay from Umeå universitet/FöretagsekonomiAbstract : This qualitative study examines the critical role of leaders in integrating diversity and inclusion within organizations from a Swedish perspective. With increasing globalization and multiculturalism, organizations worldwide have recognized the importance of fostering diverse and inclusive work environments. READ MORE
