Essays about: "communication mix tool"

Showing result 1 - 5 of 14 essays containing the words communication mix tool.

  1. 1. Lost in the Weeds : Understanding the Firm's Perspective of Regulations on Marketing Communications in the Canadian Cannabis Industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Benjamin Farnworth; Edward Williams; [2023]
    Keywords : External Regulation; Marketing Communication; Institutional Theory; Institutional Pressures; Isomorphic Pressure; Canadian Cannabis Industry;

    Abstract : Background: Marketing communication is the process of communicating with the customer, this is all communicative materials that are produced by the firm in order to influence the consumer. Regulations are all the rules, instructions, memos issued by a market authority that dictate the ways a firm may present their brand. READ MORE

  3. 2. Artificial Intelligence and Journalism : A Multimodal Critical Discourse Analysis of the Instagram page @brut_ia

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Pauline Zaragoza; [2023]
    Keywords : Artificial Intelligence; Journalism; Discourse; Production; Instagram;

    Abstract : The rise of digital journalism on social media platforms is increasingly becoming a major source of information, notably for young audiences. However, the development of AI technologies is posing questions on the accountability and veracity of the digital content produced but also on the discourses conveyed. READ MORE

  4. 3. Benchmarking Container Engines with a Networking Perspective

    University essay from Linnéuniversitetet/Institutionen för datavetenskap och medieteknik (DM)

    Author : Albert Ärleskog; Daniel Ekström; [2023]
    Keywords : container; container engine; benchmark; CNI; CRI-O; containerd; network; Kubernetes; performance; cloud;

    Abstract : The growth of distributed applications stand on a foundation of containers and their communication and have seen the rise and fall of many implementations throughout the years with a mix of proprietary and open sources. Today there are two implementations widely used as a result of the popularity of the huge project Kubernetes: CRI-O and Containerd. READ MORE

  5. 4. The Choice of Image Aesthetic in Social Media and its Impact on Consumers - should brands use snapshot images, studio images or a mix between them?

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Joel Strömberg; William Julian Robert Vångell; [2018]
    Keywords : Social media advertising; Instagram; men s fashion; snapshots; aesthetics;

    Abstract : Social Network Sites (SNS) has emerged as the premier communication-tool for consumers, but also as an important channel for finding product and brand information. In SNS, user-generated content is the norm and bloggers and so called "influencers" (influential SNS-users) have played an important part in developing the networks to commercial platforms. READ MORE

  6. 5. The role of athlete's sponsorship on the marketing strategy of a sports brand : A qualitative study conducted at HEAD France

    University essay from Umeå universitet/Företagsekonomi

    Author : Matthieu BOUVIER; Marlène LESAULE; [2017]
    Keywords : Athlete; brand; brand awareness; communication; consumer; consumer behaviour; digital; distribution; marketing strategy; influence marketing; sales; social media; social network; sport; sponsorship;

    Abstract : Athletes sponsorship has become an important part of the marketing communication mix for sports brands today. We know that athletes are major celebrities within the mass media in modern society and they can use their image and the power they have directly through their network to interact with customers. READ MORE