Essays about: "communication of eco-labels"

Showing result 1 - 5 of 6 essays containing the words communication of eco-labels.

1. 1. Eco-labels: A Tool to Enhance Sustainable Consumption - A quantitative study about how consumers knowledge and trust in eco-labels can affect purchase intention

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hanna Nyremo; Anna Widerberg; [2020]
   Keywords : Sustainable Consumption; Theory of Planned Behaviour; Eco-labels; Eco-label Knowledge; Eco-label Trust; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to examine eco-label knowledge and eco-label trust, and their relationships to planned sustainable behaviour. This will be done by investigating the Swedish market and more specifically eco-labelled food within the FMCG sector. READ MORE

3. 2. Communication of Green Marketing Strategies for Creating Consumer Awareness : A study of grocery retail sector in Sweden

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Archana Yadev Ganganaboina; Riaz Sana; [2017]
   Keywords : communication; green marketing; ecolabel; customer awareness;

   Abstract : Abstract Title:  Communication of Green Marketing Strategies for Creating Consumer Awareness: A study of grocery retail sector of Sweden.  Level: Final assignment for Master Degree in Business Administration (MBA) Aim: The aim of the study is to explore the process of green marketing communication (preferred communication channels and messages) to create the customers awareness about eco-friendly products. READ MORE

4. 3. Communication of sustainable fashion : To communicate sustainable fashion through the label

   University essay from Akademin för textil, teknik och ekonomi

   Author : Annika Karlsson; [2015]
   Keywords : Sustainability; Eco-label; Marketing; Visual communication; Message; Fashion supply chain; consumer behaviour;

   Abstract : The purpose in this thesis is to analyse which information about the sustainable impacts in fashion supply chain is the most important for the consumer. To find out how the eco-label can be designed with information and messages about the sustainable producing process, and to make the consumer more safe and satisfied with the fashion industry’s communication about sustainability and their sustainable products. READ MORE

5. 4. Communicating to consumers in Sweden with eco-labels : Is the message getting through?

   University essay from Handelshögskolan vid Umeå universitet

   Author : Annie Lefébure; Rafael Rosales Muñoz; [2011]
   Keywords : Eco-label; Marketing Communications; Green Marketing; Environmental Friendly Products;

   Abstract : Sustainable consumption has become a crucial factor to consider for both consumers and manufacturing firms. Green marketing practices, or marketing activities aimed at decreasing the impact on the environment, have been incorporated into many business plans to combat old habits of wastefulness and pollution. READ MORE

6. 5. Knowledge,need and demand of eco-labelled upholstery fabrics at Svensson Markspelle, Ludvig Svensson

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : ULRIKA KORNELIUSSON; [2010]
   Keywords : eco labelling; sustainability; textile production; knowledge; demand; public procurement; upholstery fabric;

   Abstract : Due to greater awareness of the need to conserve the world's resources - one direction is to promote products with less environmental impact during manufacturing processes. There are different perspectives to understand what is driving this development towards environmental production. READ MORE