Essays about: "communication process and meaning"

Showing result 1 - 5 of 62 essays containing the words communication process and meaning.

  1. 1. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Hanna Fahlberg; [2019]
    Keywords : Marketing; Marketing strategies; Servitization; Information technology; B2B; Business-to-business market; Cloud computing; Software-as-a-service”; SaaS; Service intangibility; Service marketing; Relationship; Relationship marketing; Transactional marketing; Value; Value creation;

    Abstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE

  2. 2. Development of a Water Activity Control and Reaction Monitoring System for Acidolysis and Transesterification Reactions using Immobilized Lipases in a Rotating Bed Reactor

    University essay from Lunds universitet/Bioteknik (master); Lunds universitet/Bioteknik (CI)

    Author : Eimantas Gladkauskas; [2019]
    Keywords : Enzyme; Enzymes; Immobilized enzyme; bioreactor; rotating bed reactor; acidolysis; transesterification; arduino; water activity; thermodynamic water activity; Enzyme activity; automatic reaction tracking; reaction tracking; biotechnology; electrical engineering; relative humidity; spinchem; enzymatic synthesis; water activity control; process automation; lipases; lipase; bioteknik; Technology and Engineering;

    Abstract : Controlled water activity in an enzymatic reaction can influence enzyme activity and productivity. A small layer of water around an enzyme gives it a required flexibility to catalyze reactions at a higher rate in contrast with the one that is dry (Adlercreutz, Dicko, Larsson, & Månsson, 2017). READ MORE

  3. 3. Luxury Brands’ Storytelling on Social Media

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Klara Ekebring; Mellqvist Catarina; [2019]
    Keywords : Brand Storytelling; Luxury Brands; Social Media Platforms; Interaction; Luxury Value;

    Abstract : Title: Luxury Brands’ Storytelling on Social Media Date of Submission: 29th of May 2019 Authors: Klara Ekebring, Catarina Mellqvist Supervisor: Leon Caesarius Course: 2FE840, Master Thesis, 30 ECTS Purpose: The purpose of this thesis is to explore how luxury brands are communicating through brand storytelling on social media. Hence, this study is conducted from the perspective of luxury brands with the aim to provide academic and managerial indications of how luxury brands perceive storytelling of luxury value on social media platforms. READ MORE

  4. 4. The role of networks in SMEs' internationalization : A perception from the emerging Asian market under the trend of deglobalization

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Ziyun Gao; Yifei Qu; Zequn Zhang; [2019]
    Keywords : SMEs; internationalization; emerging market; networks; deglobalization;

    Abstract : Background: Due to a series of financial crisis and political turbulence, a share of international economic activities has been decreased which results in the emergence of deglobalization trend. For those emerging Asian market SMEs, they are more likely to be influenced by this context because of the left impact of bureaucracy in Asian markets and lack of sufficient resources to overcome the challenges compared with MNCs. READ MORE

  5. 5. Managing the Expectations of Voice-Controlled Access Solutions

    University essay from Umeå universitet/Institutionen för tillämpad fysik och elektronik

    Author : David Hellman; [2019]
    Keywords : Voice User Interface; VUI; Expectation; Access Solution; User Experience; UX;

    Abstract : Voice is the primary tool of communication to a majority of people on earth. Humans are wired to process speech, meaning voice interaction require little cognitive effort. Advancements in voice technology over the last 20 years have seen an increased prevalence of voice-controlled applications. READ MORE