Essays about: "communication rhetoric"

Showing result 1 - 5 of 71 essays containing the words communication rhetoric.

1. 1. Agents of Peace or Tension: Analysing Political Elites’ Electoral Rhetoric : A Qualitative Analysis of Campaign Rhetoric in the 2023 Nigerian Presidential Election

   University essay from Uppsala universitet/Statsvetenskapliga institutionen

   Author : Sanna Sandehl; [2024]
   Keywords : Communal division; polarising and reconciliation rhetoric; ethnic religious and tribal affiliations; election campaign rallies;

   Abstract : How do some political elites, in unstable democracies with communal divisions, use ethnic, religious, and tribal affiliations for a rhetoric of polarisation and/or reconciliation when running for office? This thesis applies a framing analysis to explore how political elites employ these affiliations in speech acts, mainly political rallies, to construct narratives of polarisation and reconciliation during election campaigns. The theoretical framework is constructed by previous research on “Big Men” politics and the rhetoric used by ex-combatants turned politicians within a context embossed with electoral violence and division. READ MORE

3. 2. Politisk kommunikation och sociala medier: TikTok, en politisk arena där popcornätande och öldrickande vinner

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Edvin Kenning; Hugo Östlin; [2023]
   Keywords : Political communication; rhetoric; personalization; populism; frontstage; backstage; third act; TikTok; Instagram; democracy; Social Sciences;

   Abstract : The study aims to provide insights into political communication on social media, particularly the rise of right-wing populist parties among young voters and their connection to the theories of personification, populism, and dramaturgy. It focuses on how the Moderate Party adapts and structures its communication strategies on TikTok and Instagram in preparation for the 2022 election to engage followers. READ MORE

4. 3. The Underdog Brand Position

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Diogo de Lima; Darragh Moorhouse; Can Üner; [2023]
   Keywords : Underdog; Underdog Brand; Underdog Brand Positioning; Brand Positioning; Brand Strategy; Branding; Rhetoric; Brand Identity; Brand Image; Communication; Top Dog; Business and Economics;

   Abstract : Title: The Underdog Brand Position Date of Seminar: 31-05-2023 Course: BUSN39 Degree Project in Global Marketing Authors: Diogo de Lima, Darragh Moorhouse & Can Üner Advisor: Mats Urde Key words: Underdog, Underdog Positioning, Branding, Rhetoric, Identity, Communication, Image, Top Dog. Purpose: The purpose of this paper is to explore the Underdog Brand Position (and its link to Rhetoric) to understand What is an Underdog Brand Position, How are Underdog Brand Positions Used and Why and When is an Underdog Brand Position a viable strategy. READ MORE

5. 4. Rethinking Imaginaries: A Discussion on the Swedish Tradition of Openness, the GDPR, and the Case of Publication Certificates

   University essay from Lunds universitet/Europastudier

   Author : Diana Stefania Grigorescu; [2023]
   Keywords : openness; freedom of expression; privacy; data protection; GDPR; social imaginary; ideology; utopia; Swedish Riksdag; social reality; European Studies; Social Sciences;

   Abstract : Sweden has an almost three-century-long tradition of openness, whose principles are enshrined in the state’s fundamental laws. When the revolution of the Internet was in full bloom at the turn of the century, with new forms of mass communication innovating the media landscape, Sweden saw the opportunity to strengthen freedom of expression and information, as one of the main pillars of openness. READ MORE

6. 5. The “threat from abroad” and the breaking of the Swedish “cordon sanitaire” : A critical discourse analysis of right-wing party-political, online communication in Sweden

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Hugo Ekström; [2022]
   Keywords : Radical right populism; immigration; criminality; political communication; Facebook; normalization; discursive shifts; moral panic; imaginaries; borderline discourse;

   Abstract : In the last decade, we have witnessed a new stage in the mainstreaming and normalization pro­cess of populist radical right policies and ideas in the Western world. This has resulted in in­creasing politicization of issues related to immigration. READ MORE