Essays about: "communication strategy in bank"

Showing result 1 - 5 of 11 essays containing the words communication strategy in bank.

  1. 1. Conversations on Change: A Case Study of a Swiss Private Bank on Employees’ Sensemaking and Engagement in Light of its Rebranding

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Alexia Helena Röper; [2023]
    Keywords : sensemaking; critical sensemaking; organizational culture; strategic communication; organizational change; rebranding; private banking; Switzerland; employee engagement; Social Sciences;

    Abstract : The rebranding of an organization can be a beneficial strategy to reposition itself in the market to maintain its relevance. At the same time however, it can have disrupting effects on its members' daily work life, creating a novel situation in which perplexity and even resistance may arise, and which they need to make sense of. READ MORE

  3. 2. I'll have what he's having : can a bank increase the financial equality?

    University essay from SLU/Dept. of Forest Economics

    Author : Cecilia Olander; [2022]
    Keywords : Economics; Entrepreneurs; Equality; Feminist theory; Finance; Strategy; Sustainable business models; Sustainability reporting; Sustainability strategy;

    Abstract : In Sweden, women own half as much as men, in the agricultural sector only 18% of business owners are women. Women tend to be viewed as more risk-averse than men by bank officials. Research has shown that young entrepreneurs are described differently depending on their genders. READ MORE

  4. 3. Managing Expectations : Signalling effects of Federal Reserve Bank announcements over inflation expectations and expected real interest rates

    University essay from Södertörns högskola/Nationalekonomi

    Author : Marianne Hanson; [2022]
    Keywords : monetary policy; communication; signaling; forward guidance; inflation expectations; real interest rates expectations.;

    Abstract : Communication is an important aspect of modern monetary policy. Since the popularization of the inflation targeting framework, communication has been used to manage expectations and maintain credibility. In recent years, forward guidance as a signaling strategy has been recognized as an important tool of monetary policy. READ MORE

  5. 4. An Analysis of Perceived Inflation in Germany

    University essay from Umeå universitet/Nationalekonomi

    Author : Sarah Widder; [2022]
    Keywords : ;

    Abstract : Prices constantly change in an economy. It can be due to inflation, seasonality or location. To process all these trends and changes can be a challenging task for an individual (Ranyard et al 2008). But a lot of economic theory assumes that consumers perceive prises correctly and base their financial decisions accordingly. READ MORE

  6. 5. To formulate and implement a sustainability strategy in a savings bank : A case study of four savings banks

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Amanda Dahlgren; Isabella Holmberg; [2020]
    Keywords : Corporate sustainability strategy; Strategy formulation; Strategy implementation; Corporate governance; Corporate sustainability;

    Abstract : Purpose – The purpose of this study was twofold. First, we wanted to increase knowledge about what is important to address within an organization, when formulating and implementing a corporate sustainability strategy. READ MORE