Essays about: "communication tool in retailing"

Showing result 1 - 5 of 11 essays containing the words communication tool in retailing.

  1. 1. Generating Value Using Predictive Analysis in E-retail : A Case Study on How Predictive Analysis Affords Value-Generating Actions

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Isak Emitslöf; [2023]
    Keywords : E-retail; e-commerce; predictive analysis; predictions; technical affordance; value-generation; constraints theory;

    Abstract : Information systems and information technology are rapidly evolving, and the usage of it at the same pace. In different fields, predictive analysis is used daily. Within the area of e-retail, referring to online retailing, it is used for personalisation and as decision support. READ MORE

  3. 2. Nudging inom ICA : ett verktyg för att främja hållbar konsumtion?

    University essay from SLU/Dept. of Economics

    Author : Ellen Hedlund; Natalie Hjertberg; [2023]
    Keywords : Nudging; hållbarhet; dagligvaruhandel; konsumtion; konsumtionsbeteende; beteendeförändring; ICA; sustainability; grocery retailing; consumption; consumption behavior; behavior change;

    Abstract : Syftet med denna studie är att undersöka hur nudging kan användas inom dagligvaruhandel för att främja hållbar konsumtion, med fokus på vilka möjligheter och utmaningar som kan synliggöras. Med hjälp av en kvalitativ forskningsmetod har intervjuer med ICA handlare och en hållbarhetscoach, visat på att det finns ett aktivt arbete gällande nudging i matbutikerna. READ MORE

  4. 3. This Size is not What I Expected - Tackling the Issue of Size Perceptions in Online Retailing

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Annie Hartman; Sujung Lee; [2021]
    Keywords : Fashion industry; Online retail; Size perception; Familiar Size Bias; Perceptual fluency;

    Abstract : The purpose of this study is to explore the use of visual communication in the form of product images as a tool to improve sizing perception for customers in an online retail environment. Online retail is continuously growing, as consumers take advantage of the convenience of online shopping. READ MORE

  5. 4. Reinventing Traditional Shopping

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Erika Wamsler; Linnea Jonsson; [2018]
    Keywords : Retailing; Digitalization; Smart stores; Advanced technology; Brick and mortar; Experience marketing;

    Abstract : Digitalization has impacted online retailing heavily, however traditional stores have not changed as much in comparison. Earlier studies have not only suggested how stores could reinvent themselves, but also indicated that brands could have great advantages by doing so. READ MORE

  6. 5. Self-Scanning Services in Food Retail : An Investigation on how Self-Scanning Services are adopted in the Swedish Food Retail Environment from a Service Fascination Perspective

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Emelie Ekman; [2016]
    Keywords : self-scanning services; mobile self-scanning; service fascination; self-service technology; innovative technology adoption; självscanningstjänster; mobilsjälvscanning; service fascination; självbetjäningsteknik; anammande av innovativ teknik;

    Abstract : The retail industry is a competitive environment moving towards being rather service-oriented than product-oriented. It is hence essential for businesses to comprehend the market and act accordingly to differentiate themselves. A way of gaining competitive advantage and engage consumers is to invest in innovative technology. READ MORE