Essays about: "communication tools used in retailing"

Found 4 essays containing the words communication tools used in retailing.

1. 1. Generating Value Using Predictive Analysis in E-retail : A Case Study on How Predictive Analysis Affords Value-Generating Actions

   University essay from Linnéuniversitetet/Institutionen för informatik (IK)

   Author : Isak Emitslöf; [2023]
   Keywords : E-retail; e-commerce; predictive analysis; predictions; technical affordance; value-generation; constraints theory;

   Abstract : Information systems and information technology are rapidly evolving, and the usage of it at the same pace. In different fields, predictive analysis is used daily. Within the area of e-retail, referring to online retailing, it is used for personalisation and as decision support. READ MORE

3. 2. Managing Customer Relationships : In the Swedish pre-packed grocery bag industry

   University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

   Author : Karolina Andersson; Izabelle Ring; Emma Sjöstrand; [2016]
   Keywords : Electronic grocery; customer relationships; Pre-packed grocery bags; grocery retailing; electronic commerce;

   Abstract : Background: The electronic grocery market in Sweden is growing because; more actors enter the market, increased digitalisation and greater consumer interest. Therefore, companies must adapt their products and services, while building and maintaining customer relationships. READ MORE

4. 3. Integrating Social Media into the Marketing Communication Strategy : The Case of ID24

   University essay from IHH, Företagsekonomi

   Author : Irsa Amerian; Natallia Pisareva; [2012]
   Keywords : Social media; Marketing communication; Integrated marketing; B2B companies;

   Abstract : Problem:  Integration of social media tools in marketing practice of B2B companies is not a widespread phenomenon yet. However, particular patterns of involvement already exist. Companies get connected through social media and they use Web 2.0 tools to engage the customers in communication and to interact and build relationships with them. READ MORE

5. 4. CRM in Fashion Companies for men's wear

   University essay from IHH, Företagsekonomi

   Author : Joyce Antar; Donya Gholamifar; [2006]
   Keywords : Customer relationship management; Fashion management; Customer-supplier relationships; Consumer behavior; Customer satisfaction; Retailing industry; Relationer mellan konsumenter och återförsäljare; Konsumentbeteende; Detaljhandel; Kommunikation inom modeföretag;

   Abstract : Problem: Modeindustrin har varit omtalad under senare tid och eftersom konkurrensen på denna marknad är hög har det lett till en ökad medvetenhet bland konsumenter och speciellt bland manliga konsumenterna. En förundersökning utfärdad av författarna visade att skapandet av kundrelationer möjliggör för modeföretag att bibehålla en konkurrenskraftig position på marknaden. READ MORE