Essays about: "communication within sas"

Showing result 1 - 5 of 6 essays containing the words communication within sas.

  1. 1. Sustainability Analysis of the Airline Industry – Low Cost Carriers and Full Service Carriers

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Robyn Kotze; [2017]
    Keywords : LCC; FSC; sustainability; business models; business strategies; environmental stewardship; Earth and Environmental Sciences;

    Abstract : The aviation industry is perceived as being unsustainable in the long term due to foreseen continuous growth and the use of finite natural resources. To become more sustainable airlines need to address sustainability in their business model and business strategies. READ MORE

  3. 2. The strategic use of rhetorical proofs in transformational advertising : A case study about SAS’ ‘We Are Travelers’

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Alexander Gårdemyr; Mads Kiholm; [2017]
    Keywords : SAS; We Are Travelers; advertising; transformational advertising; rhetoric; persuasion;

    Abstract : Whether classifying an advertisement as informational, transformational or a mix of both comes down to the message strategy and for it to be successful it essentially needs to be persuasive. In order to persuade consumers one must turn to rhetorical theory (Phillips & McQuarrie, 2004). READ MORE

  4. 3. Incentive mechanisms for large Public-Private Partnerships : Empirical evidence from SESAR

    University essay from Internationella Handelshögskolan

    Author : Mihai Leontescu; Egija Svilane; [2012]
    Keywords : Public-Private Partnership PPP ; Single European Sky ATM Research SESAR ; European Commission; Air Traffic Management ATM - Challenges and Success factors; Incentives; International organisations; Project Management; Implementation.;

    Abstract : The purpose of our thesis is to investigate the incentive mechanisms that may be used for a timely and successful implementation of Public-Private Partnership (PPP) projects. This purpose is achieved by investigating challenges and success factors within one of the largest Public-Private Partnership projects in Europe, the SESAR programme which stands for Single European Sky ATM Research and that aims at modernising the European air traffic management (ATM) system. READ MORE

  5. 4. Hållbarhetsredovisning : inom transportbranschen

    University essay from SLU/Dept. of Economics

    Author : Louise Blomlöf; [2011]
    Keywords : hållbarhetsredovisning; intressenter; legitimitet; kommunikation; lyckad;

    Abstract : Transportbranschen är en av de branscher som ofta förekommer i debatten kring klimatförändringar, men de är även en av de branscher som ligger långt fram i utvecklingen vad gäller redovisning kring hållbar utveckling. Syftet med detta examensarbete är att utreda vad som ger en lyckad eller god hållbarhetsredovisning. READ MORE

  6. 5. Contributions of Internal Branding Practices to Corporate Brand Success

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Marjam Malmberg; [2009]
    Keywords : Internal branding; Corporate brand success; Corporate branding; Human resource management;

    Abstract : The purpose of this study is to investigate how internal branding practices can contribute to successful corporate brand building. The thesis is based on a case study of the successful Swedish brands Saab AB, SAS Sverige and Skanska. READ MORE