Essays about: "community media"

Showing result 1 - 5 of 446 essays containing the words community media.

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  2. 2. Together, Apart Community and Connection in an Online Sangha

    University essay from Göteborgs universitet/Institutionen för litteratur, idéhistoria och religion

    Author : Edward Olsson; [2024-01-30]
    Keywords : online interaction; online religion; Zen Buddhism; medium-as-language; medium-as-environment; netnography;

    Abstract : This thesis investigates how the online, global Zen Buddhist community, Treeleaf Zendo, facilitates its meditation sessions, social events and forum, and how the members of the community experience this communication. Through examining the different digital media used in the community, the nature of the interconnection has been studied. READ MORE

  3. 3. Influencers in Confinement : Measuring Covid-19’s Impact on Leadership in Pro- Eating Disorder Twitter Communities

    University essay from Linköpings universitet/Institutet för analytisk sociologi, IAS

    Author : Jacquelynn Ennis; [2024]
    Keywords : Social Network Analysis; Twitter; Pro-eating Disorder; Eating Disorders; Covid-19; Topic Modelling; Online Communities;

    Abstract : The Covid-19 pandemic presented unprecedented challenges, with global lockdowns impacting individuals on a profound scale. Many took to social media to cope with feelings of anxiety and isolation. READ MORE

  4. 4. Examining Conservation Narratives : An Environmental Discourse Analysis of WWF Madagascar

    University essay from Uppsala universitet/Institutionen för arkeologi och antik historia

    Author : Félice Rubin; [2024]
    Keywords : Conservation; Discourse; Deforestation; Community management; Biodiversity; Ecosystem services; Hegemony; Baselines; Environmental History; Miljövård; diskurs; avskogning; samhällsförvaltning; biodiversitet; ekosystemtjänster; hegemoni; miljöhistoria;

    Abstract : This thesis examines the conservation narratives of Madagascar the ambiguity of forest cover and deforestation estimates, and the difficulty in deconstructing the narratives linked to the idea of a once fully forested island. In particular, shifts in the conservation debate are related to the discursive power of a large-scale international NGO, the WWF. READ MORE

  5. 5. How the Office of High Representative has impacted the reconciliation in Bosnia and Herzegovina

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Hanna Mustajbegovic; Berg Theodor; [2024]
    Keywords : Bosnia and Herzegovina; Reconciliation; The Office of High Representative; Dayton peace agreement; Cold peace; Warm peace;

    Abstract : Twenty eight years ago there was a brutal war in Bosnia and Herzegovina between the three main ethnic groups in the country as a part of the bracke-up of Yugoslavia  (Balazs, 2008). This thesis analyses how the OHR has contributed to the reconciliation process in Bosnia and Herzegovina by looking at academic articles, information from local actors, analysing the local debate and semistructured interviews within the international community in BiH. READ MORE