Essays about: "companies advertising in sports"

Showing result 1 - 5 of 7 essays containing the words companies advertising in sports.

  1. 1. Gambling mythologized : A multimethod qualitative study of U.S. sports betting advertising narratives

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Stig Janson; [2023]
    Keywords : Advertising; online sports betting; gambling advertising; qualitative content analysis; semiotic analysis; the American dream; semiotics; myth; representation;

    Abstract : Online sports betting is an industry that has seen a huge surge in popularity in the US since 2018, and the companies behind this surge have enjoyed exponential increases in profits. Accompanying the increased interest in and profits of online sports gambling is a large spike in advertisements created by companies that offer online sports betting services. READ MORE

  3. 2. Sports sponsorship in Poland: A comparative study of companies’ sponsorship processes

    University essay from Malmö universitet/Fakulteten för lärande och samhälle (LS)

    Author : Dorota Celczynska; [2020]
    Keywords : Sponsorship; Sports event; Poland; Decision-making; Exchange process;

    Abstract : Sports sponsorship has become a global and multi-billion dollar business. It is an integral part of the company's marketing strategy and viewed as a highly effective form of advertising. READ MORE

  4. 3. Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships

    University essay from Umeå universitet/Företagsekonomi

    Author : Yannik Felix Frisch; Jaakko Alarik Tawast; [2019]
    Keywords : Sponsorship; Digitalisation; Consumer Co-Creation; Engagement; Relationship Marketing; Social Media Marketing;

    Abstract : Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo of the sponsor on the athletes' jerseys. READ MORE

  5. 4. Brand Avoidance : A study focusing on Marketing Communication within the Sportswear Industry in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Anna-Sara Holmström; Therese Almqvist; Moa Forsberg; [2016]
    Keywords : Brand Avoidance; Anti-consumption; Advertising; Marketing Communication; Sportswear Industry;

    Abstract : Background Until today, branding in positive forms has been widely researched. It has been studied why consumers choose certain brands and how companies can increase brand loyalty. On the other hand, literature lacks studies on negative branding, which now becomes more interesting to gain more knowledge about. READ MORE

  6. 5. Does social media play sports? : A Case Study on Finnish Sport Team Social Media Usage: Motivations, Expectations and Measurements

    University essay from IHH, Företagsekonomi

    Author : Pentti Nieminen; [2012]
    Keywords : ;

    Abstract : Introduction  The use of social media has been increasing enormously during the past years. Busi-  nesses have realized the importance of being present in social media, like Facebook,  but purposes for utilizing it vary widely among academics as well as among the prac-  titioners. READ MORE