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Showing result 1 - 5 of 30 essays matching the above criteria.
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1. Humans as enablers of digital transformation of retailers: The design system SKAPA and its users as capabilities for IKEAs digital transformation
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis aims to explore how a design system can serve as a resource for digital transformation within the retail industry, by drawing from the dynamic capabilities approach and the digital maturity framework by Pinto et al. (2023). READ MORE
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2. Integrating Cultural Elements Into a Home : How to make product development adaptable
University essay from Linnéuniversitetet/Institutionen för design (DE)Abstract : This thesis report has been written for the Innovation in Business, Engineering, and Design master’s program (specialization in design) at Linnaeus University in Växjö, Sweden, in collaboration with IKEA, a furniture company in Älmhult, Sweden. This report is about finding form for customization to contribute to adapting cultures into product development. READ MORE
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3. Adaption of Management Control Mechanisms for Swedish companies operating in Australia
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Successful companies that are founded and established in Sweden are likely to at some point look to expand outside of Sweden. When they do so they will need to adapt the company to the environment and circumstances that are present in the local market they are expanding to. READ MORE
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4. Facilitating Radical Collaboration in Open Innovation : A case study in collaboration with IKEA
University essay from KTH/Industriell ekonomi och organisation (Inst.)Abstract : The increased customer demand for innovative and sustainable solutions implies that companies need to seek knowledge, and insights, beyond their traditional business models. This by opening up barriers and collaborating with other stakeholders. Using this approach is referred to in the literature as practicing open innovation. READ MORE
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5. Market Communication Strategy : A case study of IKEA
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Nowadays, having a communication strategy is essential. Companies are offering the same product and it’s really difficult for them to differentiate. What can really make the difference is the message that they send to the consumers and the media they utilize; so how they implement their market communication strategy. READ MORE