Essays about: "company culture IKEA"

Showing result 6 - 10 of 30 essays containing the words company culture IKEA.

1. 6. Perceptions of Organizational Culture among Retail Workers A qualitative study of the corporate culture at IKEA

   University essay from Göteborgs universitet/Graduate School

   Author : Markus Landén; Mikael Riltoft; [2018-07-03]
   Keywords : Employee loyalty; Employee retention; Lower level employees; Organizational culture; Perception of culture; Retail work;

   Abstract : This study investigates how lower level employees in retail companies perceive attempts by management to create and maintain a robust corporate culture. In addition, the study explores how those perceptions influence workers’ inclination to remain with, leave or advance within the company. READ MORE

3. 7. Organizational Culture and Employee Loyalty : The Case of IKEA

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Adam Ericsson; [2018]
   Keywords : ;

   Abstract : Title: Organizational Culture and Employee Loyalty Subtitle: The Case of IKEA Level: Thesis for Master Degree in Business Administration Author: Adam Ericsson Supervisor: Daniella Fjellström Examiner: Maria Fregidou-Malama Date: March 2018 Aim: This research aims to investigate how organizational culture influence employee engagement and loyalty. Method: The study is based on qualitative research method. READ MORE

4. 8. Cultural Influence in Advertising : A Comparative Analysis of IKEA’s Video Advertising in Sweden and Japan

   University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

   Author : Annika Reitz; [2018]
   Keywords : Culture; Cross-cultural Research; Advertising; Marketing; Standardization; Adaptation; Hofstede;

   Abstract : International marketing activities have a great impact on the prosperity and competitiveness of multinational companies (Akgün, Keskin, & Ayar, 2014). That is why the design of marketing activities is especially important. Researchers claim for cultural sensitivity. READ MORE

5. 9. Organizational culture persistence versus change : How organizational culture is interpreted and formulated in the work life of a company with a cultural focus

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Lena Bischoff; [2017]
   Keywords : organizational culture; organizational culture change; organizational culture preservation; assessing organizational culture; normative control;

   Abstract : Background:  Organizational culture is one of the most prominent topics in academia and has gained its status due to the transferability from academia into managerial practice. Today, organizational culture has become an institutionalized topic and scholars call for a need to revive the topic (Chatman & O'Reilly, 2016). READ MORE

6. 10. Change Through Transformation : An exploratory case study on leadership in contrasting organisational contexts of IKEA Sweden.

   University essay from Umeå universitet/Företagsekonomi

   Author : Karl Gårlin; Mathias Kostet; [2016]
   Keywords : transformational leadership; transformational culture; organisational culture; IKEA; temporary organisation; permanent organisation; project management; leadership; managerial perspective;

   Abstract : As corporations have to adapt to an ever-faster spinning global environment they often turn to projects as a facilitator to positive change. With the increase in temporary projects more line managers are faced with leading projects in the permanent organisation, a task that can be widely different from leadership in the permanent organisation. READ MORE