Essays about: "company image"

Showing result 1 - 5 of 375 essays containing the words company image.

  1. 1. Corporate Commitments and Human Capabilities : A Thematic Analysis of Corporate Social Responsibility in the Tanzanian Sisal Industry using Nussbaum's Capabilities Approach.

    University essay from Linnéuniversitetet/Institutionen för samhällsstudier (SS)

    Author : Lukas Nylander; [2024]
    Keywords : CSR; Sisal; Capabilities; Sustainability;

    Abstract : Corporate Social Responsibility (CSR) is an increasingly important aspect of a company’s image and has provided profitability by appealing to consumers. The Tanzanian sisal value chain provides an interesting case where newly established companies have the ability to incorporate CSR in their everyday work and create a sustainable environment where social and environmental aspects of responsibility are undertaken. READ MORE

  3. 2. The Role of Impression Management in Sustainability Disclosure: Enhancing Legitimacy for Financial Institutions

    University essay from Göteborgs universitet/Graduate School

    Author : Sophie Victoria Schiereck; Silvia Bovina; [2023-06-29]
    Keywords : impression management; legitimacy; financial industry; ESG; sustainability strategy;

    Abstract : This study explores the usage of sustainability disclosure in the financial field. Sustainability disclosure has become a relevant practice for companies to display their sustainability commitment, given stakeholder and regulatory pressure in recent years. READ MORE

  4. 3. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Nellie Sjösten; Lisa Ullman; [2023]
    Keywords : ;

    Abstract : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. READ MORE

  5. 4. The Power of trust : Exploring what influences consumer trust in environmental sustainability claims.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Caesar Friberg Jonsson; Anton Barrklint; Max Åkerberg; [2023]
    Keywords : ;

    Abstract : Background: Environmental sustainability claims refers to communications made by companies about their improved environmental performance. Improved environmental performance can for example be a company claiming to emit less carbon dioxide or climate compensating the consumer's purchase. READ MORE

  6. 5. Role of CSR and Brand Image : A qualitative study on IKEA

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Arefa Islam; [2023]
    Keywords : Corporate social responsibility CSR ; Brand; Brand Image; Purchase intention.;

    Abstract : Purpose                                                           The primary objective of this study is to make     theoretical advancements and practical insights for companies aiming to strengthen  enhance their brand image through the implementation of CSR initiatives.. READ MORE