Essays about: "company tangible resources"

Showing result 6 - 9 of 9 essays containing the words company tangible resources.

  1. 6. Creating Values for Customers : A case study of small investment service firm in China

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Mingjia Peng; Cong Li; [2011]
    Keywords : Create values for customers; CRM process; relationship performance; small investment service firm.;

    Abstract : Nowadays, market situation has moved from the mass marketing towards the era of customized marketing. To keep abreast of technological development, new approach should substitute for the traditional business models. The issue that CRM as a tool to create values for customers in developing countries has become much more attractive. READ MORE

  2. 7. The impact of mergers & acquisitions on corporate identities and brand portfolios in the automotive industry : A case study of Renault & Dacia

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Stefania Virginia Aldea; [2011]
    Keywords : brand strategy; brand structure; corporate identity; portfolio; global brand; Dacia; Renault;

    Abstract : The today‟s business world deals with an increasing phenomenon of Mergers and Acquisitions (M&A‟s), a process through which companies gain access to some tangible and intangible resources. Within the automotive industry this phenomenon requires even more attention, since it faced many difficulties during time. READ MORE

  3. 8. Factors affecting alternative automotive fuel industry

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : Naveed Nasir; Shoaib Arshad; Sun Xiaorui; [2009]
    Keywords : growth of a sustainable industry; alternative fuel; natural resources.;

    Abstract : Environmental protection, shrinking of fossil fuels and problems like energy security hasresulted in emergence of a rapid growing alternate automotive fuel industry. This research ispursued to identify and describe factors that affect sustainable growth of alternativeautomotive fuel industry and advice firms in their strategy development for sustainablegrowth. READ MORE

  4. 9. Multi-Project Management - Development of a Portfolio Overview System at Tetra Recart

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jonas Hagman; Nils Månsson; Martin Nordström; [2002]
    Keywords : Management of enterprises; ASP; Intranet; Portfolio status; Multi-project management; Portfolio overview; management; Företagsledning; Business and Economics;

    Abstract : Problem Until recent years, not enough focus has been placed on assuring the strategic fit of launched projects and multi-project management. Even though the situation is getting better, many companies still do not seem to get their project portfolio management right. READ MORE