Essays about: "comparison of Kano model with ACSI"

Found 1 essay containing the words comparison of Kano model with ACSI.

  1. 1. A Research On Consumers’ AttitudesTowards Marketing : The case of Vietnam

    University essay from Handelshögskolan vid Umeå universitet (USBE); Handelshögskolan vid Umeå universitet

    Author : Thien Thanh Phan Nguyen; Quynh Mai Tran; [2011]
    Keywords : consumer sentiment; macro marketing; Vietnam;

    Abstract : The purpose of this paper is to present an alternative perspective of marketing, which is lookingat the concept from a macro point of view, with a chosen country-Vietnam. There are three maingoals that this investigation strives to achieve. READ MORE