Essays about: "competitive advantage applied research"
Showing result 1 - 5 of 69 essays containing the words competitive advantage applied research.
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1. Analysis of simulated functional diversity in tropical forests: Differences between cultivated and naturally grown secondary forests in Cambodia
University essay from Lunds universitet/Institutionen för naturgeografi och ekosystemvetenskapAbstract : Accelerated deforestation represents a major global environmental concern. Over the last decades Cambodia has experienced a drastic decrease in forest cover and measures to halt deforestation have not been as effective as planned. READ MORE
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2. Hybrid Knowledge Creation for Product Change: How Human and Machine Abilities Affect Knowledge Creation Processes in Engineering Change Management Processes
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Today, knowledge is considered to be central in organizations and one way to achieve sustainable competitive advantage. It is, therefore, of academic interest to investigate knowledge creation processes within these organizations and understand them. If knowledge can be considered dynamic, then so can the organizational processes that create it. READ MORE
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3. The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis Purpose: The present research investigates the relationship between corporate brand reputation and consumer purchase intention while regarding to the post-postmodern consumer of today. The purpose of the study is to contribute with insights on how the post-postmodern consumer evaluates corporate brand reputation and explore the effect of this evaluation on consumer purchase intention. READ MORE
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4. Secret sustainability: A case study of why a company might go silent with its green achievements
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE
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5. Ready Player Green – A case study of sustainability in the Swedish games industry
University essay from Uppsala universitet/Institutionen för geovetenskaperAbstract : The video games industry is taking more sustainability responsibilities since video games can reach a broad and tremendous audience. Apart from adopting sustainable business strategies, games companies also need to navigate various stakeholders’ expectations and draft strategies to communicate with them. READ MORE
