Essays about: "competitive advantage for restaurant"

Showing result 1 - 5 of 7 essays containing the words competitive advantage for restaurant.

1. 1. The role of social media in small and medium - sized restaurant businesses : A case study from Östersund, Sweden

   University essay from Mittuniversitetet/Institutionen för ekonomi, geografi, juridik och turism

   Author : Sameera Prasanna Rodrigo; [2024]
   Keywords : Social media; SMEs; Restaurant business; RBV theory;

   Abstract : Background: Social media has revolutionized the restaurant industry, and it plays a significant role by changing and offering new ways to engage with restaurant customers and build stronger customer relationships, market their products and services, and acquire new customers, manage restaurant reputation, enhance brand awareness, and stay competitive in an increasingly digital world. Even though some restaurants recognize and utilize the potential of social media to deliver the above benefits, still there are some restaurants that have outdated social media accounts or completely inactive in social media. READ MORE

3. 2. An in-depth analysis of the approach towards“Environmental sustainability” and “Greenmarketing” from SMEs restaurant perspective in Sweden

   University essay from Umeå universitet/Företagsekonomi

   Author : Mahabubul Alam; [2021]
   Keywords : Environmental sustainability; Green marketing; organic food; KRAV certificate; eco labeling; Small and medium-sized enterprises SME ; Corporate social responsibility CSR ; Sustainable development.;

   Abstract :  Growing number of SME restaurant and unsustainable food consumption creates a paradoxicaltension in the society from “Environmental sustainability” perspective. This paradoxicaltension requires every organizations to reduce their ecological footprint through minimizingits environmental effects. READ MORE

4. 3. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

   University essay from Umeå universitet/Företagsekonomi

   Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
   Keywords : ;

   Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

5. 4. Let's Taco 'Bout Modularity - Investigating the potential fit of modularization in a service context

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi; Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Johan Lundberg; Erik Gruvfors; [2018]
   Keywords : modularization; service firms; contextual fit; dual competitive advantage; restaurant industry;

   Abstract : Modularization has been shown to be a way for manufacturing firms to escape the dichotomy between efficiency and effectiveness and achieve a dual competitive advantage. The purpose of this thesis is to investigate to what extent modularization can help service firms achieve the same, by looking at contextual factors affecting the fit of a modular system. READ MORE

6. 5. A Micro Geography Investigation - Does Restaurant Inspira facilitate local buzz - a localized advantage?

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi

   Author : Sofie Skantz; [2018]
   Keywords : micro economic geography; local buzz; clusters; proximity; Restaurant Inspira; Medicon Village; Social Sciences;

   Abstract : Research within micro economic geography agrees that certain places create knowledge flow. However, few examples exist on micro perspectives emphasizing interpersonal interactive aspects. Therefore, the aim of this thesis is to contribute with a case study on the concept of local buzz. READ MORE