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Showing result 1 - 5 of 14 essays matching the above criteria.

1. 1. Implementing a Take-back Scheme in the Swedish Fashion Industry : a Dynamic Capability Perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Louisa Svensson; Sara Biondani; [2020]
   Keywords : Take-back Scheme Implementation; Dynamic Capabilities; Circular Business Models; Closed-loop Fashion; Retailers;

   Abstract : Background As of today the textile and fashion industry mainly relies on a linear production model, also referred to as the take-make-waste system. This economy depends solely on the single use of raw materials leaving space for an open-ended production and no intention of salvaging or recovering resources. READ MORE

3. 2. Small enterprises’ marketing strategy in the digital era : A study of hotels in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Tobias Pettersson; Daniel Tadesse; [2019]
   Keywords : Marketing Mix; Hotel Industry; Digitalization; Social Media Marketing; Customer Satisfaction.;

   Abstract : Aim: The aim of this study is to explore small enterprises’ marketing strategy and the digital tools that can improve their odds in the market against competitors and gain competitive advantage. Method: Qualitative study was conducted using primary and secondary data for this study, where primary data was collected through ten semi-structured interviews. READ MORE

4. 3. GET SMART; HOW MULTINATIONALS CAN USE SMART CONTRACTS TO GAIN A COMPETITIVE ADVANTAGE

   University essay from Göteborgs universitet/Graduate School

   Author : Erik Blomström; Henrik Wallander; [2018-07-31]
   Keywords : collaboration; innovation; business development; blockchain technology; smart contracts; competitive advantage; multinational organizations;

   Abstract : Innovation has become the primary driver of staying competitive in the modern economy. A company can do everything “right” and still end up losing their market leadership, or even fail and eventually disappear. READ MORE

5. 4. Business of “another World” – Virtual Reality (VR) : “Influence of Virtual Reality on the competitive advantage for firms”

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Dominik Ruggenthaler; Maximilian Waidhofer; [2017]
   Keywords : VR planning; co-creation; experience; competitive advantage; architecture;

   Abstract : Abstract Title: Business of “another World” – Virtual Reality (VR): Influence of Virtual Reality on consumer experience, co-creation and competitive advantage Course: Thesis for Master Degree in Business Administration Authors: Dominik Ruggenthaler and Maximilian Waidhofer Supervisor: Maria Fregidou-Malama, PhD Examiner: Akmal S. Hyder, PhD Date: 2017/06/01   Purpose: This study’s aim is to examine the influence of VR in the field of architecture and its contribution to create competitive advantages. READ MORE

6. 5. Should we outsource it, or should we mess it up ourselves? : Factors affecting the make-or-buy decision in the sports retail industry: The case of Adidas Sailing

   University essay from KTH/Entreprenörskap och Innovation

   Author : Hanna Ericksson; [2016]
   Keywords : supply chain management; make-or-buy decision; strategy; entrepreneurial firms; sports retail industry; strategy;

   Abstract : Combining concepts regarding the make-or-buy decision, such as Williamson’s (1981) ideas on transaction costs in conjunction with theories of supply chain management, the thesis outlines what factors should be of importance to firms when deciding to make or buy certain processes within the supply chain. Using Porter’s (1985) division of the supply chain into 5 sections we analyze the make-or-buy decisions of Catamaran Sports/Adidas sailing, finding that while many decisions taken match the theory-based predictions, a lot of processes are handled the way they are because of external constraints faced by the firm. READ MORE