Essays about: "competitive advantage through customer relationship"

Showing result 1 - 5 of 37 essays containing the words competitive advantage through customer relationship.

  1. 1. Key factors when going to market: A multi-perspective study of a novel oat-based compound's potential to go to market

    University essay from Lunds universitet/Kemiteknik (CI)

    Author : Axel Andréasson; Linda Myhrman; [2021]
    Keywords : Go-to-market; Avenanthramide; Technology; Market; Company capabilities; Nutraceutical; Cosmeceutical; Chemical engineering; Technology and Engineering;

    Abstract : En allt mer åldrande befolkning och ett större fokus på att hålla sig frisk har lett till ett ökat intresse för naturbaserade produkter som ger lugnande och hälsofrämjande effekter som lätt kan inkorporeras i människors vardag. En molekyl som är intressant för sådana applikationer är avenantramider (AVN): en havrebaserad förening som har uppvisat antioxidativ kapacitet och anti-klåda, antiinflammatoriska och antiproliferativa effekter. READ MORE

  2. 2. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
    Keywords : ;

    Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

  3. 3. Digitalization in Talent Acquisition : A Case Study of AI in Recruitment

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Dhyana Paramita; [2020]
    Keywords : Artificial intelligence; talent acquisition; recruitment; selection;

    Abstract : The trend of changing technology has affected different sectors including human resources in the process of recruitment and selection. Different technology solutions offer various benefit for recruitment practices especially in terms of efficiency outcome while it seems to overlook the relationship outcomes. READ MORE

  4. 4. Service Quality, Customer Satisfaction and Brand Loyalty in the Swedish Subscription Video On Demand-Industry : A mixed methods study on what factors of service quality affect customer satisfaction and brand loyalty within the subscription based video-on- demand services amongst 18-29 year olds in Sweden.

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Elliot Strand; Viktor Sandell; Oliver Berg; [2019]
    Keywords : Subscription video on demand SVOD ; Service Quality; Customer Satisfaction; Brand Loyalty;

    Abstract : The main objective of this research is to measure the relation between different dimensions, or constructs of service quality with customer satisfaction and brand loyalty; thereby identifying the most important factors of service quality that affect customer satisfaction and brand loyalty, in the context of subscription video on demand (SVOD) services in the Swedish market. This study utilised a mixed methods approach divided into two stages, whereof the first involved multiple focus groups for collecting qualitative data. READ MORE

  5. 5. Milk as a Service : Exploring the Concepts of Servitization and Digitalization in the Business Model of an Incumbent Manufacturing Firm

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Furberg; Anna Naumburg; [2019]
    Keywords : Servitization; Digitalization; Business Model Innovation; Value Creation; Tjänstefiering; digitalisering; affärsmodellsinnovation; värdeskapande;

    Abstract : Due to digitalization as a technology shift, many incumbent manufacturing firms face challenges to maintain their position on the market. One solution to tackle this technology shift is by servitization, which has shown great opportunities for value creation in various industries. READ MORE