Essays about: "competitive advantage through customer relationship"

Showing result 16 - 20 of 37 essays containing the words competitive advantage through customer relationship.

1. 16. Entrepreneurial Orientation in Marketing: An empirical study of small businesses in the Swedish fashion industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Justina Brazinskaite; Marcela Durand; [2014]
   Keywords : Competitive advantage.; Risk-taking; Proactiveness; Innovativeness; Entrepreneurial Orientation; Entrepreneurial Marketing; Small Businesses; Marketing; Business and Economics;

   Abstract : Entrepreneurial orientation (EO) can be defined as strategic processes encouraging entrepreneurial actions to support businesses in recognizing and exploiting new opportunities. Previous studies have shown that businesses with higher levels of EO, characterized through actions that are innovative, proactive and risk-affine, perform better than the ones that lack such orientation. READ MORE

3. 17. Competitive Advantage Through the Customer Involvement in E-commerce Strategies : A Multiple-Case Study in the European Airline Industry

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Pierre Magonette; [2014]
   Keywords : e-commerce; e-CRM; customer involvement; competitive advantage; customer loyalty; personalization;

   Abstract : Much research show that strategies of personalization aiming to meet customers' needs and behaviors are an important aspect to influence the competitiveness within an industry. However there is a gap of studies on how airlines use customer involvement for creating personalized strategies in the field of e-commerce while enhancing the competitive advantage. READ MORE

4. 18. An investigation into the relationship between the commitment of employees and their performance. A study within the Information and Communications Technology industry

   University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

   Author : Jose Fernando Lopez Santos; Lusine Abrahamyan; Tsovinar Mirzoyan; [2014]
   Keywords : employee; commitment; performance; competitive advantage; customer; turnover; absenteeism; service; product; relationship; Information and Communications Technology.;

   Abstract : Employee commitment has been in the center of growing interests and studies for several decades. During this time different approaches and theories have been developed regarding this concept. READ MORE

5. 19. An investigation of resources and competencies in rural retailers

   University essay from Institutionen för marknadsföring (MF)

   Author : Henric Gustavsson; Sofia Kokaćka; Sophia Lavasani; [2013]
   Keywords : resources; competencies; corporate entrepreneurship in SMEs; marketing in SMEs; services in SMEs; human capital in SMEs; social capital in SMEs.;

   Abstract : The last decades has demonstrated a decline in rural trade and an extensive closure of rural stores. As rural stores not only provide rural inhabitants with important service functions and groceries but also constitutes as the basis for a vivid countryside, it is of importance to preserve and develop these. READ MORE

6. 20. The Value of Information Sharing in a 3PL-relationship

   University essay from IHH, Företagsekonomi

   Author : Danny Brännhult; Gustaf Kapanen; [2012]
   Keywords : Third-Party Logistics; Information Sharing; Value;

   Abstract : Since the business environment of today is characterized to be dynamic and service-driven, corporations are looking for solutions how to cut costs and still keep their competitive advantage in the market, and also how to decrease lead-time and flexibility. In this environment are 3PL-providers operating with an incentive to always please the customer. READ MORE