Essays about: "competitive advantage through customer relationship"

Showing result 6 - 10 of 37 essays containing the words competitive advantage through customer relationship.

  1. 6. A Happy Customer is a Paying Customer

    University essay from Umeå universitet/Företagsekonomi

    Author : Axel Danielsson; Simon Broström; [2019]
    Keywords : Business Development; Retail; Marketing;

    Abstract : This cross-sectional study has investigated the relationship between how parents perceive retail stores that try to be more family friendly. It has also examined which factors parents value when it comes to stores being family friendly. READ MORE

  3. 7. Adopting CS towards International Hotels' B2B customers in international markets : A Qualitative study in B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Abeer Alzahar; Sarah Tariq; [2019]
    Keywords : Corporate Sustainability; Corporate Social Responsibility; Business Customers; Hotel Industry; IMP Group;

    Abstract : Background: As mentioned by the hoteliers in our study, the Saudi Arabian markets are not in a full usage or application of Corporate Social Responsibility (CSR). There have been several reviews formed by the United Nation Development Program show the efforts done by the different sectors of the country to reach the 2030 Agenda which aim for a sustainable development. READ MORE

  4. 8. Rebranding - A Possibility without Risk? : A Case Study of Circle K

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Lejla Isanovic; Olivia Rotkirch; [2018]
    Keywords : Branding; Acquisition; Rebranding; Customer mindset; Customer loyalty; Brand equity; Customer satisfaction;

    Abstract : Background: The number of acquisitions is continuously increasing andthey are often an important source for competitive advantage. Meanwhile, acquisitions can be a hazardous investment and many do not succeed in creating the expected value. When seeking value creation, corporations can occasionally rebrand in the company. READ MORE

  5. 9. Supply Chain Management Practices and Performance: How To Thrive and Not Just Survive in a Low-Margin Supply Chain

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Doina Emilian; Karin Jönsson; [2018]
    Keywords : Supply Chain Management; Dairy; Retailers; Processors; Farmers; UK; SCM Practices; Competitive Advantage; Organisational Performance; Business and Economics;

    Abstract : Supply Chain Management (SCM) has increasingly become the focus of many organisations in a vast array of industries. However, due to external environment pressures and the multitude of internal management options, firms experience difficulties in determining how to best manage a supply chain in order to create a competitive advantage and enable higher organisational performance. READ MORE

  6. 10. Service-Dominant Orientation 2.0: Consideration of Sustainability Concerns

    University essay from Karlstads universitet

    Author : Aierke Yermentayeva; Luke Carey; [2017]
    Keywords : Service-dominant logic; Service-dominant orientation; Value co-creation; Sustainability; Value co-creation capabilities; Trust; Affective Commitment; Perceived Value; Repurchase Intention.;

    Abstract : Abstract Service-Dominant (S-D) logic suggests mutual strategic benefit for all actors of the value network (Vargo & Lusch 2016). However, theoretical reasoning lacks empirical validation of S-D logic implications for performance indicators as well as customer experience. READ MORE