Essays about: "competitive analysis in hotel industry"
Showing result 1 - 5 of 10 essays containing the words competitive analysis in hotel industry.
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1. Sharing Isn't Caring? : A Qualitative Study Focused on How Industry Incumbents Can Successfully Compete with Sharing Economy Businesses
University essay from Umeå universitet/FöretagsekonomiAbstract : Sharing economy businesses have increasingly began to inhibit the competitive landscape of many different industries. Their growth can be primary connected to general digitalization developments. At its core, the sharing economy concept is built around efficiently using excess resources. READ MORE
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2. Sustainable Service Innovation : A Case Study at Radisson Blu Waterfront
University essay from Mälardalens högskola/Akademin för innovation, design och teknikAbstract : The aim of this study was to examine key attributes of sustainable service innovation (SSI) in the hotel industry. The research has used backcasting from sustainable principles and a few frameworks for strategic sustainable development (FSSD) concepts. READ MORE
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3. Response strategies of traditional firms indisruptive times. : A case study on sustainable strategies of the hotel industry in response tothe sharing economy evolution.
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Purpose - Traditional firms within mature markets are challenged, as they have to rely a lot on adaptation of new technologies in order to keep their service sales among consumers and survive in a highly competitive globalized environment. One of the examples of a mature industry is the hotel industry, in which sustainability is a vital necessity, however implementation efforts are slow. READ MORE
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4. Sustainable strategy as a source of competitive advantage for hotels: A case study of Ørestad area with focus on the Crowne Plaza Hotel
University essay from Malmö högskola/Fakulteten för kultur och samhälle (KS)Abstract : The purpose of this Thesis is to conduct an analysis describing the sustainable strategy available for hotels, evaluating its potential to create competitive advantage and exploring how its implementation influences other actors in the industry specifically and the whole area development generally. The case study of Ørestad district has been chosen with focus on the Crowne Plaza hotel. READ MORE
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5. The Study of Consumer’s Post-Purchase Evaluation toward Brand Equity of Five Stars Hotels in Thailand
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Date: May 30, 2011 Program: MIMA- International Marketing Course Name: Master Thesis (EFO705) Title: The Study of Consumer’s Post-Purchase Evaluation toward Brand Equity of Five Stars Hotels in Thailand Research Problem: What are the characteristics of brand equity of five star luxury hotels in Thailand and which components of brand equity are the majority concerns from customers’ evaluation? Purpose: The study aims to investigate and analyze the interrelationship of brand equity of five stars hotels in Bangkok, Thailand and post-purchase evaluation in order to provide valuable information on how five stars luxury hotels in Thailand can successfully and appropriately exploit the hotel brand equity so as to create the branding strategy and to create a competitive advantage in the long run. Method: Qualitative approach was used to observe the data in the form of content analysis. READ MORE
