Essays about: "competitive analysis of the hospitality industry"

Found 4 essays containing the words competitive analysis of the hospitality industry.

1. 1. Sharing Isn't Caring? : A Qualitative Study Focused on How Industry Incumbents Can Successfully Compete with Sharing Economy Businesses

   University essay from Umeå universitet/Företagsekonomi

   Author : Philip Aspebo; Luisa Kriegel; [2021]
   Keywords : sharing economy; business model; competitive advantage; competitive strategies; business model; business model innovation; disruptive innovation; innovation management; strategic management; strategy development; incumbent firms; hospitality industry; hospitality management;

   Abstract : Sharing economy businesses have increasingly began to inhibit the competitive landscape of many different industries. Their growth can be primary connected to general digitalization developments. At its core, the sharing economy concept is built around efficiently using excess resources. READ MORE

3. 2. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

   University essay from Umeå universitet/Företagsekonomi

   Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
   Keywords : ;

   Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

4. 3. Analyzing the effect of competition in the hospitality industry

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Andreas Stasinakis; [2020]
   Keywords : Machine Learning; Competition; Competitive Analysis; Regression; LASSO;

   Abstract : Maximizing hotel's revenue is a hard and complicated task. A lot of aspects have to be taken into consideration during this procedure. One major variable is the competitors. Identifying hotel's competitors and using their behavior could be a crucial advantage for maximizing hotel's revenue. READ MORE

5. 4. Storytelling : A Study of Marketing Communication in the Hospitality Industry

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Maria Ågren; Martina Ölund; [2007]
   Keywords : Storytelling; Marketing Communications; Integrated Marketing Communications; Word of Mouth; Hospitality; Hotels;

   Abstract : There is an information surplus in the marketplace today and finding marketing resources that are both effective and affordable is difficult. As quantity and price has lost its competitive power and quality and symbolic meaning has become increasingly important, storytelling as a marketing mean can be one concept to apply, especially in the service sector. READ MORE