Essays about: "competitive intelligence"

Showing result 6 - 10 of 72 essays containing the words competitive intelligence.

  1. 6. Why you should care: Ethical AI principles in a business setting : A study investigating the relevancy of the Ethical framework for AI in the context of the IT and telecom industry in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Beatrice Hugosson; Donna Dinh; Gabriella Esmerson; [2019]
    Keywords : Artificial Intelligence; ethical principles; AI ethics; ethical framework for AI;

    Abstract : Background: The development of artificial intelligence (AI) is ever increasing, especially in the telecom and IT industry due to its great potential competitive advantage. However, AI is implemented at a fast phase in society with insufficient consideration for the ethical implications. READ MORE

  2. 7. Marketing managers in the age of AI : A multiple-case study of B2C firms

    University essay from Umeå universitet/Företagsekonomi

    Author : Alex Mugrauer; Johannes Pers; [2019]
    Keywords : artificial intelligence; machine learning; decision-making; marketing; marketing manager; MarTech;

    Abstract : The growing capacity of artificial intelligence (AI) has been compared to how electricity transformed our world and industries a hundred years ago. AI is changing the rules, roles and tools of marketing, as marketing is one of the most prosperous areas to implement AI in. READ MORE

  3. 8. Self-Service Business Intelligence: Towards a CSF Model for SSBI Success

    University essay from Lunds universitet/Institutionen för informatik

    Author : Hama Jokel; Behshad Aminy; Mikael Klasson; [2019]
    Keywords : Self-Service Business Intelligence; Business Intelligence; Critical Success Factors; Business and Economics;

    Abstract : Utilizing Business Intelligence (BI) technologies is becoming increasingly important in order to make data-driven decisions enabling organizations to stay competitive. However, with long lead times, organizations are not able to take those time-critical data-driven decisions in order to stay ahead. READ MORE

  4. 9. The application of Artificial Intelligence (AI) in Human Resource Management: Current state of AI and its impact on the traditional recruitment process

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Jennifer Johansson; Senja Herranen; [2019]
    Keywords : Artificial Intelligence; Human Resource Management; Recruitment process;

    Abstract : Background: The world is constantly becoming more prone to technology due to globalization which implies organizations have to stay up to date in order to be competitive. Human Resource Management (HRM) is more important than ever, especially with a focus on the recruitment of new employees which will bring skills and knowledge to an organization. READ MORE

  5. 10. The Transition to Autonomous – Impact & Challenges in the Race toward Self-Driving Cars

    University essay from Göteborgs universitet/Graduate School

    Author : Victor Renneby; Johannes Sommer; [2018-08-02]
    Keywords : Autonomous Driving; Trends within the Automotive industry; Business model; Value proposition; Innovation Management; Servitization; Artificial Intelligence; Machine Learning;

    Abstract : MSc in Innovation and Industrial Management.... READ MORE