Essays about: "competitive strategies case studies"

Showing result 1 - 5 of 71 essays containing the words competitive strategies case studies.

1. 1. Extending the line : A case study of the marketing strategies used when managing cannibalization in the FMCG industry

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Josef Mannai; Nadezda Opacic; [2023]
   Keywords : ;

   Abstract : The purpose of this study is to enhance our understanding of the marketing strategies used to manage cannibalization when extending product lines within the fast-moving consumer goods (FMCG) industry. Previous research has mainly investigated the causes and consequences of cannibalization, while cannibalization management has gotten limited attention and does not include companies' strategic undertakings. READ MORE

3. 2. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ebrahim Al-Sharif; [2023]
   Keywords : Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Abstract : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. READ MORE

4. 3. Branding and Promotion of Tourism Destinations in Africa : An investigation of the branding and promotion of tourism in Africa, case of Cameroon.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Aisha Bishar; Piffo Lakpa Robertine; [2023]
   Keywords : branding; promotion; marketing; tourism; Cameroon; tourist destination;

   Abstract : This study explores the branding, and promotion of tourist destinations in Cameroon. The research aims to identify strategies and challenges faced in positioning Cameroon as a competitive tourist destination and suggest areas for improvement. READ MORE

5. 4. Processeffektivisering vid hyvling : en analys av operatörernas förutsättningar

   University essay from SLU/Dept. of Forest Economics

   Author : Nils Rubensson; [2022]
   Keywords : HRM; hyvleri; lean; processeffektivisering; processer; rutiner; sågverk;

   Abstract : En stor del av Sveriges yta är täckt av skog och den har en viktig roll i Sveriges ekonomi. Under 2020 bidrog skogssektorn med ett exportvärde på 145 miljarder kronor och sektorn sysselsätter 115 000 människor årligen. Industrin har dock haft svårt att nå god lönsamhet under åren. READ MORE

6. 5. A qualitative investigation of the role of dynamic capabilities in the Internationalization of born globals : A case study of SMEs in Liberia and Malawi

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Oliver Nyekan; Banda Aaron R.; [2022]
   Keywords : Born Global; Dynamic Capability; Internationalization; Developing Countries; and Small Medium Enterprises;

   Abstract : Abstract Purpose: To investigate the role of dynamic capabilities in the Internationalization of born global firms from developing countries in Africa.  Design approach/Methods: The study employed a qualitative research method with a multiple case research design. Four born global firms from two developing countries in Africa were analyzed. READ MORE