Essays about: "competitor analysis for marketing"

Showing result 1 - 5 of 10 essays containing the words competitor analysis for marketing.

  1. 1. BOOK REVIEW: THE USE OF MARKET INTELLIGENCEIN COMPETITIVE ANALYSIS

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Rasmey Heang; [2017]
    Keywords : ;

    Abstract : Most of managers are concerning on the practical work of making a good strategic planning for their company, but they pay a little attention in theories where it is helpful for them to build the insights of competitive analysis. This paper aims to provide managers with understanding the insight of market intelligence and how market intelligence will be used in building the competitive analysis through industry analysis, company analysis, competitor analysis, business intelligence, and marketing intelligence. READ MORE

  2. 2. Development of Parking Brake Component : Product Development and Mechanical Design Process

    University essay from Mälardalens högskola/Akademin för innovation, design och teknik

    Author : Julia Rintamäki; [2013]
    Keywords : parking brake; parking brake component; switch; operator; articultaed hauler; wheel loader; grader; Volvo Construction Equipment;

    Abstract : This report represents the bachelor thesis examination by Julia Kastehelmi Rintamäki. The examination has been performed during spring semester 2013 at Volvo Construction Equipment in Eskilstuna. READ MORE

  3. 3. The role of brand equity in B2B : A comparative cross industrial analysis

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Hooman Sabzehzar; [2012]
    Keywords : Brand Strategy; Brand Equity; Brand associations; Business to Business Markets.;

    Abstract : Many companies have exploited the power of brand equity in B2C markets as a source of competitive advantage. The trend in B2B, however, seems to be slightly different where many decision makers still believe that branding is not relevant to their business as it is to B2C. READ MORE

  4. 4. The Analysis of Challenges and Opportunities in Brand Extension

    University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET); Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Author : CHEN SI JIA; GU JING; [2012]
    Keywords : brand equity; brand extension; category brand extension;

    Abstract : Over the decades, brand extension has been a core marketing strategy for a great number of companies. Brand extension enjoys a good reputation for bringing practical advantages to companies whilst it faces disputation at the same time because of a relatively high percentage of failures. READ MORE

  5. 5. Hult IBS Goes Global: A study of entry strategy in the MBA market

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Linnea Natt och Dag; Lena Vasserman; [2009]
    Keywords : Hult IBS; MBA industry; entry strategy; Industrial Organization; Resource Based View;

    Abstract : The purpose of this thesis is to examine the structure and dynamics of the Master of Business Administration (MBA) industry and analyze how a new competitor can enter and establish itself in this market. The study is based on an inductive research method and a qualitative research approach. READ MORE