Essays about: "competitor analysis for marketing"

Showing result 1 - 5 of 13 essays containing the words competitor analysis for marketing.

  1. 1. A qualitative investigation of the role of dynamic capabilities in the Internationalization of born globals : A case study of SMEs in Liberia and Malawi

    University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

    Author : Oliver Nyekan; Banda Aaron R.; [2022]
    Keywords : Born Global; Dynamic Capability; Internationalization; Developing Countries; and Small Medium Enterprises;

    Abstract : Abstract Purpose: To investigate the role of dynamic capabilities in the Internationalization of born global firms from developing countries in Africa.  Design approach/Methods: The study employed a qualitative research method with a multiple case research design. Four born global firms from two developing countries in Africa were analyzed. READ MORE

  3. 2. How to evaluate, select and use methods for improving the user experience of a web platform

    University essay from Umeå universitet/Institutionen för datavetenskap

    Author : Jonny Strömberg; [2021]
    Keywords : UX; UX research;

    Abstract : Improving the user experience of an extensive existing web system can be a challenging task. There are a number of questions that have to be addressed. READ MORE

  4. 3. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jonatan Moen; Magdalena Woodhouse; [2021]
    Keywords : Customer value; Employer attractiveness; Employer branding;

    Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

  5. 4. BOOK REVIEW: THE USE OF MARKET INTELLIGENCEIN COMPETITIVE ANALYSIS

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Rasmey Heang; [2017]
    Keywords : ;

    Abstract : Most of managers are concerning on the practical work of making a good strategic planning for their company, but they pay a little attention in theories where it is helpful for them to build the insights of competitive analysis. This paper aims to provide managers with understanding the insight of market intelligence and how market intelligence will be used in building the competitive analysis through industry analysis, company analysis, competitor analysis, business intelligence, and marketing intelligence. READ MORE

  6. 5. Development of Parking Brake Component : Product Development and Mechanical Design Process

    University essay from Akademin för innovation, design och teknik

    Author : Julia Rintamäki; [2013]
    Keywords : parking brake; parking brake component; switch; operator; articultaed hauler; wheel loader; grader; Volvo Construction Equipment;

    Abstract : This report represents the bachelor thesis examination by Julia Kastehelmi Rintamäki. The examination has been performed during spring semester 2013 at Volvo Construction Equipment in Eskilstuna. READ MORE