Essays about: "competitor orientation"
Showing result 1 - 5 of 6 essays containing the words competitor orientation.
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1. The (re)evolution of the lean startup methodology
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This paper examines the validity and application of ‘lean startup’, a methodology developed by Eric Ries, which is now considered in the startup community as a modern approach to product development for startup companies. In comparison to other lean theories, the successful application of the lean startup methodology is brought into question, highlighting areas of the model that may need further development. READ MORE
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2. Investigation of antecedents to performance in Swedish small and medium-sized companies
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : Companies are constantly striving to make choices that lead to improved performance. In some cases these decisions may even determine their survival in the market. Many research papers have examined antecedents to predict their impact on performance. READ MORE
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3. Marketing Practices of Chinese Township Enterprises : MBA-thesis in marketing.
University essay from Institutionen för ekonomiAbstract : Aim: The aim is to explore the Chinese way of marketing activities in township enterprises by linking the formation and implementation of marketing strategies and tactics with the impacts of environmental factors and contextual conditions. Specifically, the aims are: - Identify the managers’ perceptions of their marketing environments; - Explore how their perceptions of the environments shape the formation and implementation of the marketing strategies and tactics; - Explore how social cultural values influence the marketing activities at these enterprises, Method: Fieldwork was conducted in the summer 2007, at three enterprises in Fujian province in southern China. READ MORE
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4. Investigating the relationship between Entrepreneurial and Market Orientations within French SMEs and linking it to Performance
University essay from Handelshögskolan vid Umeå universitetAbstract : This study empirically investigates the levels of entrepreneurial orientation (EO) and market orientation (MO), and their links to performance within the context of French Small and Medium Sized Enterprises (SMEs). SMEs represent today the heart of the European strategy and account fro 99% of the total companies in France. READ MORE
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5. Market orientation in small to medium sized Biotech companies in Sweden
University essay from Blekinge Tekniska Högskola/Sektionen för managementAbstract : The purpose of this study was to investigate if small to medium sized biotechnology companies in Sweden are market oriented, or if they are research and technology orientated. Market oriented meaning being customer focused, having a strong competitor orientation and building customer solutions using a team approach; and the higher the marketing knowledge – the stronger the market orientation. READ MORE