Essays about: "complementary"

Showing result 1 - 5 of 939 essays containing the word complementary.

1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Moa Lind; Malin Morup; [2024-02-12]
   Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

   Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

3. 2. Unlocking complementary assets in digital security

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Kavya Shukla; [2024]
   Keywords : digital security; cybersecurity; complementary assets; dynamic capabilities;

   Abstract : Due to increased risk of cyberattacks, digital security (DS, hereinafter) is one of the leading challenges facing organizations today. New ways of working and technologies such as agile and the cloud have accelerated security risks with profound implications. READ MORE

4. 3. Innovations in Surgical Training: A Study on the Acceptance of Head-Mounted Smart Cameras : Perspectives from Surgical Workshops in Low- and Middle-Income Countries

   University essay from Uppsala universitet/Informationssystem

   Author : Hedvig Vejbrink Kildal; Anna Fisshatzion; [2024]
   Keywords : telemedicine; wearable technology; video technology; surgical training; UTAUT; technology acceptance; head-mounted smart camera;

   Abstract : Addressing the shortage of healthcare professionals is critical for improving access to safe surgery in low- and middle-income countries. Patient safety precautions in surgical training include restricting the number of trainees present in the operating room, imposing limitations on how many surgeons can be trained simultaneously. READ MORE

5. 4. An In-Depth study on the Utilization of Large Language Models for Test Case Generation

   University essay from Umeå universitet/Institutionen för datavetenskap

   Author : Nicole Johnsson; [2024]
   Keywords : Large Language Models; Test Case Generation; Retrieval Augmented Generation; Machine Learning; Generative AI;

   Abstract : This study investigates the utilization of Large Language Models for Test Case Generation. The study uses the Large Language model and Embedding model provided by Llama, specifically Llama2 of size 7B, to generate test cases given a defined input. READ MORE

6. 5. Born digital firms entry mode in foreign markets

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Simity During Mosetta; Elmeida Rezniqi; [2023-06-28]
   Keywords : ;

   Abstract : The development of digitalization has led to the emergence of a new type of firm, born digital firms. However, how these firms enter a foreign market is not well researched by scholars within the field of entry mode theory in international business. READ MORE