Essays about: "complex products"

Showing result 1 - 5 of 429 essays containing the words complex products.

  1. 1. How is returns management differentiated between click-and-mortar and pure play companies?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Emma Midgley; Victoria Seim Strömseng; [2019-06-20]
    Keywords : ;

    Abstract : The emergence of e-commerce and returns management has not only provided a wide selection of corporate opportunities, but it has also come with new obstacles that challenge competitive objectives, goals and strategies of businesses. The following thesis aims to distinguish returns management processes between click-and-mortar and pure player companies. READ MORE

  2. 2. Examination of the Feasibility of the Multichannel Strategy within a B2B Complex Product Context : A case study on ABB Control Systems within Industrial Automation Division

    University essay from Uppsala universitet/Industriell teknik

    Author : Jia Du; [2019]
    Keywords : channel structure; multichannel; channel conflict; channel integration; complex products;

    Abstract : The aim of this study is to examine the feasibility of the multichannel strategy in a B2B complex product context through an in-depth case study on ABB control systems. Firstly, the study focused on investigating the channel strategy for the current ABB control systems. The channel structure and sales cycle have been identified. READ MORE

  3. 3. Sustainable Material Selection:Guiding the Multi-Criteria Process to Design for Sustainable Innovation

    University essay from Blekinge Tekniska Högskola/Institutionen för maskinteknik

    Author : Saga Hald; [2019]
    Keywords : Sustainability Criteria; Material Selection; Environmental Guidelines;

    Abstract : In the past decades, the world has noticed complex changes in its climate. The resources available now as well as in the future could be said to be analogous to the decreasing circumference of a funnel. READ MORE

  4. 4. Insta(nt) credibility? : Exploring how Generation Z assigns credibility to influencers and their sponsored posts on Instagram

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Lisa Stedt; Nathalie Skoglösa; Elina Svelander; [2019]
    Keywords : Influencer marketing; Source credibility; Instagram; Generation Z;

    Abstract : Background: Today, 98% of all Swedish upper secondary school students have Internet access and the majority possess accounts on social media; allowing them to generate content and engage with brands in a new way. Amongst this, we find influencer marketing; a new form of endorsement strategy utilized by companies in the social media setting to promote products and brands. READ MORE

  5. 5. Marknadsorientering bland lantbruksföretag : en litteraturstudie kring marknadsorientering och dess relevans för svenska lantbruksföretag

    University essay from SLU/Department of Work Science, Business Economics, and Environmental Psychology

    Author : Christian Gustafsson Valtersson; [2019]
    Keywords : Marknadsorientering; lantbruksföretag; värdeskapande; lönsamhet; konkurrenskraft; market orientation;

    Abstract : Svenska lantbruksföretag agerar idag på en global marknad med allt ökande konkurrens och krav på effektivitet. Enligt utredningar på uppdrag av regeringen så behövs det en ökad kunskap om marknaden för att kunna stärka företagens lönsamhet och konkurrenskraft (Statens offentliga utredningar 2014). READ MORE