Essays about: "computer in marketing"
Showing result 1 - 5 of 50 essays containing the words computer in marketing.
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1. Prototyping Tool for Large Scale Interactive Experiences
University essay from Lunds universitet/Institutionen för designvetenskaperAbstract : In the age where entertainment is the driving force behind the functioning of large industries, companies like SONY have figured out a way to market their entertainment content including movies, music, and games using large-scale interactive marketing and promotional content. Building and testing such content before it is released on large and complex devices is a continuously challenging task and there have been efforts both in academia and industry made to ameliorate this content production workflow. READ MORE
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2. Admissibility of the principle of exhaustion of the right of distribution in the European digital environment for e-books after the UsedSoft case and the Tom Kabinet case
University essay from Stockholms universitet/Juridiska institutionenAbstract : The debate of recognition or non-recognition of the digital exhaustion doctrine of the right of distribution for the copyrighted objects other than computer programs has been actively carrying on within the last decades in the EU. The explosive growth of the electronic versions of works and digitalization of the traditional copyrighted objects leads to new questions and challenges about its dissemination and usage by consumers. READ MORE
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3. Analysis and Evaluation ofVisuospatial Complexity Models
University essay from Örebro universitet/Institutionen för naturvetenskap och teknikAbstract : Visuospatial complexity refers to the level of detail or intricacy present within a scene, takinginto account both spatial and visual properties of the dynamic scene or the place (e.g.moving images, everyday driving, video games and other immersive media). There havebeen several studies on measuring visual complexity from various viewpoints, e. READ MORE
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4. Understanding Data Practices in Private Corporations : Analysis of Privacy Policies, Cookies Statements and “Dark Patterns”
University essay from Linnéuniversitetet/Institutionen för kulturvetenskaper (KV)Abstract : Introduction: We analyse the privacy policies of 15 private corporations to understand if the data handling practices – data collection, storage, and sharing –described in the policies are ethical or unethical. The data we leave behind when we use the Internet are crucial for corporations. READ MORE
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5. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE
