Essays about: "concept of marketing communication"
Showing result 16 - 20 of 109 essays containing the words concept of marketing communication.
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16. How authentic is authenticity on Instagram: a Swedish social media influencer and social media follower perspective
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Companies are spending more money on the SMI marketing strategy than ever. Research does however show that SMIs are viewed as sellouts doing collaborations for personal profit. Hence it is questionable for how authenticity (the number one thing people look for before making a purchase) is perceived and communicated. READ MORE
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17. Does web usability affect brand perception? : A comparative study on the "Iliad Italia S.P.A." corporate website
University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)Abstract : The concept of brand nowadays goes beyond the simple logo printed or displayed on a product or service. Branding is an important element for companies, and the communication channels used to deliver brand messages play a fundamental role. READ MORE
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18. A world without packaging? : How can food retailers reframe the practice of packaging?
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Considering the increasing competition between brands and products, packaging has become an important framing tool to influence customers' purchasing decisions. However, given the growing environmental concerns, zero packaging has emerged as a new practice to face the challenges of preventing and encouraging the use of packaging. READ MORE
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19. Effects of servitization in the marketing processes of Software-as-a-Service : With focus on intangible aspects of Software-as-a-Service
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : During the past three decades vast advances in IT and computing have been made, which places a lot of pressure on the marketers. Cloud computing are now a widely used concept and are said to have servitized the whole IT-industry. A cloud-based solution that have received lot of attention recently are Software-as-a-service (SaaS). READ MORE
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20. What is cool and who is in? : Finnish marketing communication practitioners on brandand clothing-related bullying among children, social responsibility and prevention activities
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : Background: In consumer culture, marketing communications is recognised as a communication system that shapes and provides resources for our understandings of the world. Arguably, those accounts channel and reproduce only dominant ideologies, which contributes to that understanding being narrow, by stigmatising those idiosyncrasies that exist beyond generally accepted norms of consumption. READ MORE
