Essays about: "concept of marketing communication"

Showing result 21 - 25 of 109 essays containing the words concept of marketing communication.

1. 21. Practices for co-productive planning modes: Urban development in Cape Town : A case study based on the implementation of a design and building development incubator

   University essay from KTH/Urbana och regionala studier

   Author : Idil Warsame; [2019]
   Keywords : Co-production; spatial planning; housing; urban development; informal settlements; small-scale; local communities;

   Abstract : Together with a steadily increasing urban population, South Africa and the city of Cape Town is facing continuously expanding informal settlements and communities with no access to basic human services or adequate housing. There’s an urgent need to design, plan and implement alternative and creative approaches to help stimulate an equal, inclusive and sustainable urban development and strategic spatial planning. READ MORE

3. 22. DO CONSUMERS BELIEVE EACH OTHER ONLINE? : A study of how consumers assess credibility of brand-related UGC

   University essay from Umeå universitet/Företagsekonomi

   Author : Rebecca Ketola; Sandra Norrman; [2019]
   Keywords : UGC; brand-related UGC; user-generated content; consumer-generated content; consumer power; consumer response; e-WOM; brand perception; co-creation; brand communication; UGC marketing; brand management; communication process; credibility;

   Abstract : With the gradual rise of Web-2.0 based platforms, Internet users were given the possibility to interact with each other in virtual communities. READ MORE

4. 23. Internal Branding in a Competency-Based Organisation : A qualitative study on the influence of a competency-based approach on internal brand commitment

   University essay from Umeå universitet/Företagsekonomi

   Author : Tove Näsman; Nils Hellström; [2019]
   Keywords : Competency; Competency Based Approach; Competency Based Models; Internal Branding; Internal Communication; Internal Brand Communities; Person- Organisation-Fit; Internal Brand Commitment; Employee Lifecycle;

   Abstract : In the business environment of today, competency-based organisations with a people- centric focus are at large becoming the norm and replacing task-based firms. This shift is driven by the benefits which the organisation can gain from leveraging the skills, attitudes, values and behaviours of its staff, through a competency-based approach (CBA). READ MORE

5. 24. Corporate social responsibility communication : a case study of Oatly

   University essay from SLU/Dept. of Economics

   Author : Alexandra Mendebaba; [2019]
   Keywords : code of conduct; corporate communication; corporate marketing; corporate social responsibility; corporate social responsibility communication; stakeholder management; stakeholder involvement strategy; sustainability report;

   Abstract : The concept of corporate social responsibility (CSR) offers a solution for businesses to identify their roles in society in order to maintain corporate legitimacy in cooperation with the communities they exist. Even though companies started to work with CSR as part of their business, CSR communication remained overlooked, and the literature is scattered around various disciplines. READ MORE

6. 25. An Alternative Path to Customer Analysis : A qualitative case study with the aim to investigate the paradigm of segmentation and an alternative path to enhanced customer analysis

   University essay from Högskolan i Jönköping/IHH, Marketing and Logistics

   Author : Li Persson; Green Salmonson Sigrid; [2019]
   Keywords : Segmentation; customer analysis; psychographic; values; lifestyles; market communication; brand communication and communication models;

   Abstract : Problem: The concept of marketing segmentation was introduced over 60 years ago and have been a central element in the process of conducting customer analysis since then. However, it has barely been criticized. READ MORE