Essays about: "concept of sensory marketing"

Showing result 1 - 5 of 9 essays containing the words concept of sensory marketing.

1. 1. Hermès in ASMR style : a study of ASMR in fashion marketing footage and associated experiences of luxury brand lovers

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Muthuporuthotage Salini Rasadi Perera; [2024]
   Keywords : Asmr; Asmr Marketing; Brand Experiences; Hermès; Brand Love;

   Abstract : The study presented here delves into the integration of Autonomous Sensory Meridian Response (ASMR) content into fashion marketing strategies, with a specific focus on the renowned luxury brand Hermès. ASMR is a perceptual phenomenon characterized by tingling sensations and feelings of relaxation triggered by certain audio visual stimuli. READ MORE

3. 2. Embodying Balenciaga's 'Afterworld' : Immersive and Experiential Transmedia Storytelling in the Attention Economy

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Viktor Wendt; [2022]
   Keywords : Transmedia storytelling; embodied interaction; immersiveness; experiential marketing; fashion branding; sensory marketing; attention economy;

   Abstract : In today’s ‘attention economy’, it seems insufficient to just offer products. Instead, it is crucial to provide the audience with deep, affective emotions and embodied experiences. This seems to be especially true for the fashion and lifestyle sector. READ MORE

4. 3. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Caroline Hallgren; Paula Mamusha; [2021]
   Keywords : B2B company; sensory marketing; digital marketing; customer experience; brand image and touchpoints;

   Abstract : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. READ MORE

5. 4. Is store death upon us? : Investigating the importance of sensory marketing in the swedish fashion retail industry among women

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Petra Olgrim; Ronja Karlsson; [2021]
   Keywords : Sensory Marketing; Atmospherics; Swedish Female Buying Behavior; Customer Experience; Physical Stores;

   Abstract : This bachelor degree addresses the importance of sensory marketing in the swedish fashion retail industry among women. The concept of “store death” has become an increasingly talked about topic in Sweden and is something that affects both consumers, entrepreneurs and business owners alike. READ MORE

6. 5. Electronics Retail Store Atmospherics: A Consumer Type Comparison : A Quantitative Study of Consumer Types and Their Valuation of Sensory Cues

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Ebba Soprani; Martin Tsilfidis; [2019]
   Keywords : Sensory Marketing; Consumer Types; Utilitarian; Hedonic; Atmospherics; Electronics Store; Retail Marketing;

   Abstract : Background: Every fifth physical electronics store has been closed during the period between 2011 to 2017, and 30 % of all electronic products are now purchased online. As digitalization has affected both the number of physical stores negatively, but also loyalty towards firms among consumers, as price has become a more crucial role in decision making online, there is a need for physical stores to exploit the advantages that cannot be facilitated online to stay competitive. READ MORE