Essays about: "concepts on crm"

Showing result 1 - 5 of 20 essays containing the words concepts on crm.

  1. 1. Demystifying Dynamic Capabilities - Exploring development & evolution of Dynamic Capabilities for Digital Transformation in a Multinational SME

    University essay from Göteborgs universitet/Graduate School

    Author : Swati Malhotra; [2022-07-05]
    Keywords : Dynamic Capabilities; Digital Transformation; SME; multinational; Business model;

    Abstract : The business environment is changing at a fast pace. One of the important ways in which the firms respond to these challenges is by employing digital technologies to create new value for their customers. However, despite the motivation and efforts by the firms to digitally transform the companies fail in their efforts. READ MORE

  3. 2. How SMEs in the USA Apply Crisis Management and CRM During Covid-19

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Olivia March; Alice Tremblay; [2022]
    Keywords : crisis management; customer relationship management;

    Abstract : This paper will provide background knowledge on matters within crises such as pandemics and SMEs in the United States of America. There will also be an awareness of crisis management displayed, as well as underlying topics such as customer relationships. READ MORE

  4. 3. A CRM system implementation study for small companies.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Elise Gwizdak; [2021]
    Keywords : CRM system; system implementation; process implementation; IRIS Methodology; IT Implementation Model;

    Abstract : Introduction. The implementation of CRM systems for small companies have not been widely explored by previous literatures, giving me the opportunity to research the system implementation process of Company X. The purpose of this research is to understand how to process implementation of a CRM system within the frame of a small company. READ MORE

  5. 4. The Impact of Artificial Intelligence (AI) on CRM and Role of Marketing Managers

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Tahir Iqbal; Md Nazmul Khan; [2021]
    Keywords : ;

    Abstract : Background- Emergence of artificial intelligence (AI) has transformed the dynamics of the business world. AI tools are changing the way marketers used to do business and these changes are so profound that it has become difficult for marketing managers to overlook the importance of investing in and adopting AI as an integral part of the marketing function. READ MORE

  6. 5. The game-changer : E-retailer's strategies in CRM and personalized marketing in concordance with GDPR

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Emma Nilsson; Alexandra Pierce; [2020]
    Keywords : ;

    Abstract : The purpose of this thesis is to provide a deeper knowledge of how GDPR has affected Swedish e-retailers CRM and personalized marketing in connection to trust and privacy. The changed prerequisites elicited a need for in-depth knowledge of the affects. READ MORE