Essays about: "conclusion about green marketing"
Showing result 1 - 5 of 12 essays containing the words conclusion about green marketing.
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1. Green City Branding – How people respond to the built environment
University essay from Göteborgs universitet/Graduate SchoolAbstract : MSc in Marketing and Consumption.... READ MORE
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2. Sustainable Fast Fashion: Paradox or Possibility? From Consumer Insight to Sustainable Marketing
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Awareness of sustainability-related issues within the fashion industry has increased. Fast fashion is specifically criticized for its negative impacts on the environment and society. Due to this, several fast fashion companies are trying to position themselves as more sustainable. READ MORE
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3. Is fat the new skinny? : A study on weight and perception of models in green marketing
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/competence of a model in green marketing affect sales through perceived greenness and attractiveness? Purpose: The purpose of this study is to increase the knowledge, for brands being green, about how the choice of models in their advertisement will impact the brand's perception and affect greenness, attractiveness, and sales. READ MORE
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4. Is doing good ever good enough? : A study of Swedish consumers’ perception and attitude towards companies using green marketing
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE); Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : Abstract Bachelor´s thesis, Enterprising and Business Development, Linnaeus University School of Business and Economics, 2EB01E, VT 2017 Authors: Malin Borg and Emma Hattenhauer Tutor: Dan Halvarsson Title: ”Is doing good ever good enough?” - a study of Swedish consumers’ perception and attitude towards companies using green marketing. Background: More now than ever are people interested in how they themselves affect the environment and how the companies work green. READ MORE
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5. Svenska modebranschens efterfrågan av en svensktillverkad cellulosabaserad textil
University essay from SLU/Dept. of Forest ProductsAbstract : Textil- och klädindustrin bygger tillsammans upp en komplex försörjningskedja med många olika aktörer, från råvara till färdig produkt. Tidigare forskning visar på att det under de senaste decennierna skett en tydlig förflyttning av modeindustrins produktionsenheter, till utvecklingsländer med låga lönevillkor. READ MORE
