Essays about: "conclusion about green marketing"

Showing result 11 - 15 of 15 essays containing the words conclusion about green marketing.

1. 11. Entreprenörskap på landsbygden : 6 små livsmedelsförädlande företag i Mälardalen

   University essay from SLU/Dept. of Economics

   Author : Lisa Fagerson; Emilia Skogh; [2011]
   Keywords : småskalig livsmedelsproduktion; framgångsfaktorer; entreprenörskap; nätverk; varumärke;

   Abstract : For a long time, economic activity has decreased and shows a downward trend in the food sector. To break this requires efforts to strengthen corporate position with the ability to meet market challenges. READ MORE

3. 12. Implementation of Green Marketing Strategy in China : A Study of the Green Food Industry

   University essay from Avdelningen för ekonomi

   Author : Haofu Fan; Lin Zeng; [2011]
   Keywords : Green food; Green marketing; Green marketing mix; Consumer behavior; Green consumer;

   Abstract : Title: Implementation of Green Marketing Strategy inChina - A Study of the Green Food Industry Research Aim: Our research aim is to explore factors which influence Chinese consumers’ behavior, analyze marketing strategies of company we interviewed according to four Ps of conventional marketing mix, and finally put forward our own opinions about how green food companies use four Ps of conventional marketing mix to implement green marketing strategy in green food industry in China. Methodology: This thesis studies green marketing of green food industry inChina from two aspects, consumers and company we interviewed by conducting a mixed methods research. READ MORE

4. 13. Factors Affecting Consumers for Purchasing Electricity inSweden

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Waqas Anis; Akmal Kalair; [2010]
   Keywords : Green Energy; Energy sector in Sweden; Consumers Decision for purchasing electricity;

   Abstract : Purpose As Sweden is one of the countries who pays a lot of attention towards the sustainability ofthe society, eco green businesses and also promotes environmental friendly products. So thepurpose of this study is to analyze the factors which influence consumers before choosingany electricity supplier, whether it is low price, better services, environmental friendly oravailability. READ MORE

5. 14. Eco-labelling on Package Tours : A study about sustainable tourism

   University essay from IHH, Företagsekonomi

   Author : Sofia Jägerlind Puuri; Martin Henriksson; Johannes Brun Johansson; [2010]
   Keywords : eco-labelling; sustainable tourism; Green Globe; Svanen; Ving; congruity theory; theory of planned behaviour; communication of eco-labels; miljömärkning; hållbar turism; Green Globe; Svanen; Ving; kongruens teori; teori om planerat beteende; kommunikation av miljömärkning;

   Abstract : Background: The tourism industry is one of the largest industries in the world, with annual revenues exceeding US$ 850 billion. Because of the size and nature of the industry, tourism is seen as one of the largest contributors to the negative effects on the environment today. READ MORE

6. 15. Gaining Competitive Advantage through Customer Satisfaction, Trust and Confidence in Consideration of the Influence of Green Marketing

   University essay from Institutionen för ekonomi

   Author : Ina Landua; [2008]
   Keywords : CRM; relationship management; green marketing; eco-labeling; customer satisfaction and trust; confidence; sustainability;

   Abstract : Research Question/Purpose: Due to environmental legislation, economic influences and increasing concern about the environment among the general public, today’s businesses are becoming more committed to environmental issues. Some enterprises yet have implemented a green strategy. READ MORE