Essays about: "conclusion about green marketing"
Showing result 6 - 10 of 15 essays containing the words conclusion about green marketing.
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6. Is fat the new skinny? : A study on weight and perception of models in green marketing
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Title: Is fat the new skinny? A study on weight and perception of models in green marketing. Date: 2018-05-22 Level: Bachelor Thesis in International Marketing Author: Oskar Wagrelius & Sara Eriksson Supervisor: Ulf Aagerup Problem formulation: How does the perceived weight and warmth/competence of a model in green marketing affect sales through perceived greenness and attractiveness? Purpose: The purpose of this study is to increase the knowledge, for brands being green, about how the choice of models in their advertisement will impact the brand's perception and affect greenness, attractiveness, and sales. READ MORE
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7. Is doing good ever good enough? : A study of Swedish consumers’ perception and attitude towards companies using green marketing
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : Abstract Bachelor´s thesis, Enterprising and Business Development, Linnaeus University School of Business and Economics, 2EB01E, VT 2017 Authors: Malin Borg and Emma Hattenhauer Tutor: Dan Halvarsson Title: ”Is doing good ever good enough?” - a study of Swedish consumers’ perception and attitude towards companies using green marketing. Background: More now than ever are people interested in how they themselves affect the environment and how the companies work green. READ MORE
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8. Svenska modebranschens efterfrågan av en svensktillverkad cellulosabaserad textil
University essay from SLU/Dept. of Forest ProductsAbstract : Textil- och klädindustrin bygger tillsammans upp en komplex försörjningskedja med många olika aktörer, från råvara till färdig produkt. Tidigare forskning visar på att det under de senaste decennierna skett en tydlig förflyttning av modeindustrins produktionsenheter, till utvecklingsländer med låga lönevillkor. READ MORE
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9. Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”
University essay from Akademin för hållbar samhälls- och teknikutvecklingAbstract : Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but have a hard time interpreting it when making a purchase. READ MORE
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10. Consumers' Attitudes Toward Printed Green Advertising : A study of attitudes among Swedish consumers
University essay from IHH, Marketing and LogisticsAbstract : Introduction With the increased interest and awareness toward environmental issues among Swedish consumers, their demands on what constitutes value in advertisements have also changed. Advertising-in-general is often regarded as a rather unwelcomed intrusion and a source of irritation by consumers and a common reason is that many advertisers have overdramatized or even spread false claims about products, causing great skepticism among consumers. READ MORE