Essays about: "conclusion of b2c"

Showing result 1 - 5 of 28 essays containing the words conclusion of b2c.

  1. 1. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Hallgren; Paula Mamusha; [2021]
    Keywords : B2B company; sensory marketing; digital marketing; customer experience; brand image and touchpoints;

    Abstract : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. READ MORE

  2. 2. Covid-19 and consumer behaviour : The impact of Covid19 on Swedish fashion consumers’ behaviour during and post-pandemic.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Nikola Lindgren Lukić; Karl Winberg; [2021]
    Keywords : Buying behaviour; Consumer behaviour; Covid-19; Digitalisation; E-commerce; Fashion;

    Abstract : Intro: Understanding consumer behaviour and needs is imperative for B2C businesses, especially within the fashion retail-sector where trends and consumer preferences are constantly changing. The competitiveness of fashion firms is defined by their ability to deliver customer expectations. READ MORE

  3. 3. B2C last-mile deliveries : A mapping of the current market

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Anna Hveem; [2021]
    Keywords : e-commerce retailers; last-mile logistics; parcel delivery; B2C last-mile deliveries;

    Abstract : Background: The last-mile logistics of the supply chain is often the most expensive part for an e-commerce retailer. It is also according to Lim and Srai (2018) where the consumers are the most demanding. It is no longer exclusively the e-commerce retailers’ job to choose the delivery method of the parcel they are sending out to their customer. READ MORE

  4. 4. Circulating for Service Sustainability : Examining relationship between sustainability and servitization in both B2B and B2C context of electric vehicles

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Hakima Shiralizade; Wen Chen; [2021]
    Keywords : Servitization; Sustainability; Electric vehicle battery servitization; Circularity;

    Abstract : Background: Due to the escalated environmental concerns and the requirement of Paris Agreement, restraining the carbon emission is aimed on a global scale. Being a solution, the electrification of vehicles is inevitable whilst the problematization to the batteries continues. READ MORE

  5. 5. Game of Drones - Viability Study of Drone Deliveries in Swedish Rural Last Mile Transport

    University essay from Göteborgs universitet/Graduate School

    Author : Lena Persson; Ling Liu; [2020-06-22]
    Keywords : Drone; UAV; Last mile; B2C; Logistics; Rural area; Sweden;

    Abstract : Problem discussion and objective: Despite its well-established networks of service points, Swedish logistics carriers are still facing many last mile challenges in terms of satisfying customers and becoming more sustainable while also being profitable. These challenges are expected to escalate especially in Swedish rural areas which cannot be solved by conventional methods. READ MORE