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Showing result 1 - 5 of 31 essays matching the above criteria.

  1. 1. Assessing the market possibilities and productization of ambulatory ECG-devices in the Business to Consumer space

    University essay from Lunds universitet/Produktionsekonomi

    Author : Morgan Bryer; Anton Palmén; [2023]
    Keywords : ECG; Ambulatory ECG; Medical technology; remote monitoring; B2M.; Technology and Engineering;

    Abstract : There is currently a shift in the healthcare sector moving towards remote monitoring, meaning that monitoring of diseases and other issues is moving out of hospitals and into people's homes with the use of medical technology. One of the fastest-growing at-home monitoring solutions is the ECG device, especially due to the fact that cardiovascular diseases are the leading cause of death worldwide. READ MORE

  3. 2. IS THERE ROOM FOR HIGH TECH IN A HIGH TOUCH INDUSTRY? AN EXPLORATORY STUDY ON ADOPTION OF SOCIAL ROBOTS IN THE HOTEL INDUSTRY

    University essay from Lunds universitet/Produktionsekonomi

    Author : Emelie Dellby Svensk; Kajsa Jernetz; [2023]
    Keywords : Social robots; Barriers to adoption; Hotel industry; Digitalization of the hotel industry; Behavioral Reasoning Theory; B2B and B2C commercialization; Technology and Engineering;

    Abstract : This master thesis explores the possibilities of social robot adoption in the hotel industry. Social robots represent a new product group, a radical innovation, that has yet not seen commercialization in the hotel industry in Sweden. READ MORE

  4. 3. On a mission of reducing methane burps: A case study of commercialising a low-carbon innovation in the food industry

    University essay from Lunds universitet/Produktionsekonomi

    Author : Clara Swanbeck; Saga Ising; [2022]
    Keywords : low-carbon innovation; b2b and b2c commercialisation; methane-reducing feed supplement; stakeholder mapping; sustainable food system; Technology and Engineering;

    Abstract : Commercialising low-carbon innovations implies complex issues to be managed but is a necessity to attain a transition of industries for a sustainable future. This thesis investigates how an innovator can facilitate the adoption of their low-carbon innovation among stakeholders within the food industry. READ MORE

  5. 4. How can B2B companies improve their customer experience- : By using sensory marketing in a digital context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Caroline Hallgren; Paula Mamusha; [2021]
    Keywords : B2B company; sensory marketing; digital marketing; customer experience; brand image and touchpoints;

    Abstract : Sensory marketing is a broad concept that can be used as a marketing tool. The sensory marketing can be used in different ways and in different environments. The most common use for sensory marketing in a B2C environment where the customer can interact with their senses more. READ MORE

  6. 5. Covid-19 and consumer behaviour : The impact of Covid19 on Swedish fashion consumers’ behaviour during and post-pandemic.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Nikola Lindgren Lukić; Karl Winberg; [2021]
    Keywords : Buying behaviour; Consumer behaviour; Covid-19; Digitalisation; E-commerce; Fashion;

    Abstract : Intro: Understanding consumer behaviour and needs is imperative for B2C businesses, especially within the fashion retail-sector where trends and consumer preferences are constantly changing. The competitiveness of fashion firms is defined by their ability to deliver customer expectations. READ MORE