Essays about: "conclusion of b2c"

Showing result 16 - 20 of 31 essays containing the words conclusion of b2c.

1. 16. Content creation activities related to content marketing through social media. : A qualitative study in a B2B context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Andrei Abou Osman; Amela Gerzic; [2017]
   Keywords : content marketing; content creation; social media; social media platforms; content creation process; marketing; communication;

   Abstract : Background: Companies have lately been engaging their business activities onto social mediaand its platforms. They are taking advantage of the opportunities provided by social media and they are starting to realize the importance of content marketing. Problem Discussion: Content marketing has been researched previously research. READ MORE

3. 17. Walk the talk! B2B Positioning Strategies in the Management Consultant Industry

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Louise Alenius; Cecilia Lidén; Angelika Johansson; [2016]
   Keywords : Positioning; Differentiation; B2B; Services; Management Consulting; Business and Economics;

   Abstract : Abstract Title: Walk the Talk! B2B Positioning Strategies in the Management Consultant Industry Seminar date: 26th of May 2016 Course: FEKN90 Authors: Louise Alenius, Angelika Johansson and Cecilia Lidén Supervisor: Merle Jacob Keywords: Positioning, Differentiation, B2B, Services, Management Consulting Purpose: The aim of this paper is to identify the underlying factors that make up brand positioning strategies for B2B service companies. We also wish to provide a structured overview of how well suited current B2C strategies are to the more complex buying situation that characterizes the B2B field. READ MORE

4. 18. Automotive Fleet Sales Management

   University essay from Lunds universitet/Produktionsekonomi

   Author : Jakob Olsson; Gustav Westling; [2016]
   Keywords : Fleet sales; fleet cars; company cars; management; internal best practices; organizational learnings; business sales strategy; NFA; LeaseCo; automotive industry; trend analysis; future best practices; digitalization connectivity; omni-channel; WLTP; customer and vehicle data; online sales; direct sales; B2B; B2C; dealerships; CRM; business model disruption; Technology and Engineering;

   Abstract : Background The Master’s Thesis Case Study Company is a premium brand automotive OEM. In the Swedish fleet car (or company car) market, the company is lagging behind its main competitors in terms of market share a fact that is not true for several other European markets. READ MORE

5. 19. The Power of B2B Brands : A case study of how B2B companies in the forest industry can communicate sustainability through their Brand

   University essay from Umeå universitet/Företagsekonomi

   Author : Joakim Bålfors; Johan Ståhlspets; [2016]
   Keywords : marketing; brand management; sustainability; marketing communication; marknadsföring; varumärke; hållbarhet; marknadskommunikation;

   Abstract : Today’s B2B companies operate in a global business world that is characterised by product homogenisation and intense competition. Finding sources for differentiation and consequently competitive advantage is a concern that no company with a long-term horizon can ignore. READ MORE

6. 20. The B2B sector:using social media effectively to enhance business development

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Elena Bersadschi; Julius Westphal; [2014]
   Keywords : Social media; B2B; effective; business development; long-term value; Business and Economics;

   Abstract : Research Question: 1. In which ways can social media in a B2B context be utilized to identify prospective customers, business partners or other stakeholders; to strengthen relationships; to create long-term value; to enter new markets or to develop products? 2. How can B2B companies achieve full potential of their social media activity? 3. READ MORE